![[Featured image] A group of brand marketers is brainstorming ideas.](https://images.ctfassets.net/wp1lcwdav1p1/7w7VBgaMpNKrU1ogQAB9UL/e247f1c0a71f6928d077b943cb34c352/GettyImages-1358280577.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Brand Management?
Building a company brand is often important for the long-term viability of a business. Learn more about what's involved with brand management, key principles required for a successful brand strategy, and career paths to explore.
September 16, 2022
Article

![[Featured image] A marketing management team reviews metrics on a screen and discusses marketing strategies in a conference room.](https://images.ctfassets.net/wp1lcwdav1p1/6XY9BbAmSGdSLmSGj370X5/e1e2446cf67ee4384950bb9aabccd323/GettyImages-1199434187__4_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A recruiter is interviewing a potential employee.](https://images.ctfassets.net/wp1lcwdav1p1/7vkkAsiuetrQy3iOymezVi/4c6eb8b37b8feb47fc8568b9d6c0dc3e/GettyImages-1355656354__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)


![[Featured image] A director of operations is at their desk talking to an employee.](https://images.ctfassets.net/wp1lcwdav1p1/4J68YIVPisl5JqT7B1dCjR/8e152c3b54bdcb09de71dbaacf4cc21b/GettyImages-1173948784__3_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A project manager is in the office talking to their coworker.](https://images.ctfassets.net/wp1lcwdav1p1/7hcQPGiKNtPnz4ZWxg9bxN/8ced6cf93643d09293e7377891c7fb15/GettyImages-1127726432__2_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A resource manager points to information on a whiteboard as they conduct a meeting with three co-workers.](https://images.ctfassets.net/wp1lcwdav1p1/4HklMtzrnc9EqloSwGJ3jC/dd34ecbf2925d927ab1682d241df4749/GettyImages-935955188.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image]: A certified product manager is giving a presentation on a whiteboard to two coworkers.](https://images.ctfassets.net/wp1lcwdav1p1/7ByNuo1GqbmPuzEj8MXWxT/590fbf676db12a15f9a2a1b71cbfd802/GettyImages-513368437__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A project management career professional stands and works on a desktop computer.](https://images.ctfassets.net/wp1lcwdav1p1/1A2SXQ91DaOVd8VaKEVY8f/7c62e0a1ad17054a1e7ecabd7debcb96/GettyImages-1171809279_copy-project_management_tools.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A project manager stands in front of a white board with colorful sticky notes on it during a team meeting.](https://images.ctfassets.net/wp1lcwdav1p1/19vyvlZu3YzLsC8aWCImWI/a7574641ed5ee4164fda079b906d750e/iStock-614028206.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] An office manager is sitting at their desk working on their desktop computer.](https://images.ctfassets.net/wp1lcwdav1p1/21XzXew5rYfYdIkiKupkdl/23d4a5e7a4c66fbccb8b434a2b31e911/GettyImages-1194182344.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A student in a human resources degree program interviews a classmate.](https://images.ctfassets.net/wp1lcwdav1p1/1ZSvAUj7XlxCTHqjJi6F8T/828a0afcee9be3f1be9719afb4257afb/GettyImages-1011442304__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A project manager is standing in front of a board with documents in one hand and a pen in the other. They're with their coworker discussing the work breakdown structure.](https://images.ctfassets.net/wp1lcwdav1p1/268InHw2GVvODLFB59EZu7/2b4b909bcfe4afd018dac489b0745d34/GettyImages-502359618__3_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
