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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    Learn to Choose the Right ML Model

    Skills you'll gain: MLOps (Machine Learning Operations), Applied Machine Learning, Model Evaluation, Scikit Learn (Machine Learning Library), Machine Learning, Predictive Modeling, Scenario Testing, Machine Learning Algorithms, Responsible AI, Regression Analysis, Classification And Regression Tree (CART), Case Studies, Continuous Monitoring, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Colorado System

    Business Intelligence Concepts, Tools, and Applications

    Skills you'll gain: Business Intelligence, Decision Support Systems, Data Visualization, Business Process Management, Data Warehousing, Performance Measurement, MicroStrategy, Business Analytics, Dashboard, Data Visualization Software, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Business Reporting, Data Analysis, Six Sigma Methodology

    4.5
    Rating, 4.5 out of 5 stars
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    650 reviews

    Mixed · Course · 1 - 3 Months

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    AI CERTs

    AI Essentials

    Skills you'll gain: Agentic systems, Generative AI Agents, AI Workflows, AI Enablement, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies, Business Ethics, Social Impact, Problem Solving, Analysis, Business Planning

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Meta

    Principles of UX/UI Design

    Skills you'll gain: User Research, Usability Testing, Persona (User Experience), Interaction Design, User Experience Design, User Interface (UI), User Experience, Design Research, Usability, User Centered Design, User Interface (UI) Design, Figma (Design Software), Design Elements And Principles, Wireframing, Web Design, UI Components, Prototyping, Front-End Web Development

    4.6
    Rating, 4.6 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Scaling No-Code Automation with Reflect

    Skills you'll gain: Test Case, Test Automation, Test Execution Engine, Regression Testing, CI/CD, API Testing, Continuous Integration, Continuous Deployment, No-Code Development, Test Planning, Test Data, Maintainability, Debugging, Scalability

    Advanced · Course · 1 - 4 Weeks

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    LearnQuest

    Coaching Sales Professionals and Scaling Results

    Skills you'll gain: Sales Process, Sales Pipelines, Personal Development, Sales Operations, Sales Management, Professional Development, Sales Training, Sales, Account Management, Sales Strategy, Mentorship, Process Optimization, Employee Coaching, Forecasting, Self-Awareness, Customer Engagement, Customer Relationship Building, Stress Management, Customer Relationship Management (CRM) Software, Customer Relationship Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Vanderbilt University

    ChatGPT Advanced Data Analysis

    Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, AI Enablement, Problem Solving, Data Analysis, Information Management, Creativity, Data Processing, Automation

    4.8
    Rating, 4.8 out of 5 stars
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    939 reviews

    Beginner · Course · 1 - 3 Months

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    Knowledge Accelerators

    Data-Driven Decisions with Power BI

    Skills you'll gain: Power BI, Data Import/Export, Business Intelligence, Data Transformation, Microsoft Power Platform, Data Visualization, Dashboard, Data Visualization Software, Data Presentation, Microsoft Excel, Interactive Data Visualization, Data Cleansing, Microsoft Teams, Business Analytics, Data Analysis, Management Reporting, Microsoft 365, Data Modeling, Microsoft Office, Data Science

    4.3
    Rating, 4.3 out of 5 stars
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    267 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Technology & Software Sales Fundamentals

    4.7
    Rating, 4.7 out of 5 stars
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    487 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Arizona State University

    Bayesian Statistical Concepts and Methods

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Bayesian Network, Statistical Methods, Statistical Analysis, Data Analysis, R Programming, Data-Driven Decision-Making, Statistical Inference, Markov Model, Simulations, Probability Distribution

    Intermediate · Course · 1 - 4 Weeks

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    Birla Institute of Technology & Science, Pilani

    Mathematics for Engineering

    Skills you'll gain: Data Analysis, Computational Logic, Engineering Calculations, Trigonometry, Linear Algebra, Engineering Analysis, Logical Reasoning, Deductive Reasoning, Probability & Statistics, Statistical Analysis, Calculus, Analytical Skills, Bayesian Statistics, Differential Equations, Programming Principles, Statistical Inference, Theoretical Computer Science, Numerical Analysis, Descriptive Analytics, Applied Mathematics

    4.6
    Rating, 4.6 out of 5 stars
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    191 reviews

    Beginner · Specialization · 3 - 6 Months

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    PwC

    Problem Solving with Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Validation, Complex Problem Solving, Data Analysis Software, Data Entry, Data Analysis, Statistical Analysis, Financial Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    5.5K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Learn to Choose the Right ML Model: Coursera
  • Business Intelligence Concepts, Tools, and Applications: University of Colorado System
  • AI Essentials: AI CERTs
  • Principles of UX/UI Design: Meta
  • Scaling No-Code Automation with Reflect: Coursera
  • Coaching Sales Professionals and Scaling Results: LearnQuest
  • ChatGPT Advanced Data Analysis: Vanderbilt University
  • Data-Driven Decisions with Power BI: Knowledge Accelerators
  • Technology & Software Sales Fundamentals: Coursera
  • Bayesian Statistical Concepts and Methods: Arizona State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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