• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    D

    Duke University

    Dog Emotion and Cognition

    Skills you'll gain: Psychology, Human Learning, Learning Theory, Training Programs, Experimentation, Research, General Science and Research, Science and Research, Scientific Methods, Non-Verbal Communication, Biology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing: Platforms, Data, and Technologies

    Skills you'll gain: MarTech, Data Architecture, Data-Driven Marketing, Digital Marketing Tools, Digital Marketing, Marketing Strategies, AI Personalization, Marketing Analytics, Digital Analysis, Data-Driven Decision-Making, Blockchain, Consumer Behaviour, Data Integrity, Image Analysis, Data Ethics, Analytics, Generative AI, Performance Measurement

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Positive Psychology: Martin E. P. Seligman’s Visionary Science

    Skills you'll gain: Positivity, Optimism, Personal Development, Personal Attributes, Positive Behavior Support, Psychology, Working With Children, Education and Training, Research, Visionary, Human Development, Community Development, Constructive Feedback, Experimentation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Bank Branch Marketing: Analyze & Apply Strategies

    Skills you'll gain: Customer Analysis, Data-Driven Marketing, Service Design, Financial Inclusion, Regulatory Compliance, Consumer Behaviour, Banking, Banking Services, Digital Media Strategy, Customer Insights, Retail Banking, Regulatory Requirements, Marketing Psychology, Digital Marketing, Marketing Analytics, Strategic Marketing, Business Modeling, Compliance Management, Digital Analysis, Marketing

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Scrum Master Certification

    Skills you'll gain: User Story, Behavior-Driven Development, DevSecOps, Agile Project Management, Test Driven Development (TDD), Backlogs, Sprint Planning, Kanban Principles, Agile Methodology, Scrum (Software Development), Continuous Integration, Project Risk Management, Sprint Retrospectives, Lean Methodologies, Scaled Agile Framework, DevOps, Agile Software Development, Risk Management, Agile Product Development, Management Reporting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Branding and Brand Strategy

    Skills you'll gain: Digital Brand Strategy, Branding, Brand Strategy, Customer Engagement, Brand Awareness, Brand Management, Driving engagement, Brand Marketing, Brand Loyalty, Drive Engagement, Marketing Strategies, Digital Media Strategy, Web Presence, Strategic Marketing, Consumer Behaviour, Case Studies, Corporate Strategy, Communication Strategies

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Effective Brand Strategy and Brand Management

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Brand Loyalty, Brand Awareness, Customer Retention, Internal Communications, Customer Engagement, Customer Insights, Marketing Strategies, Customer Analysis, Diversity Marketing, Value Propositions, Marketing Communications, Consumer Behaviour, Innovation

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    Sustainable Fashion

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Environmental Regulations, Sustainability Standards, Business Transformation, Innovation, Regulatory Compliance, Consumer Behaviour, Business Modeling, Environmental Issue, Strategic Partnership, Product Lifecycle Management, Materials Management, Production Process, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    796 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Governing sustainability in the future

    Skills you'll gain: Sustainable Development, Sustainability Reporting, Sustainability Standards, Sustainable Business, Corporate Sustainability, Governance, Stakeholder Engagement, Stakeholder Analysis, Environmental Social And Corporate Governance (ESG), Innovation, Strategic Partnership, Organizational Change, Business Transformation, Performance Analysis, Climate Change Adaptation, Strategic Communication, Continuous Improvement Process, Digital Analysis, Accountability, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Introduction to Economic Theories

    Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Financial Systems, Economics, Financial Policy, Economic Development, Tax, Economics, Policy, and Social Studies, General Finance, Public Administration, Public Policies, Environment and Resource Management, Social Studies, Social Sciences, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Governance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    383 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Sales Skills: Build Trust And Influence Buyers

    Skills you'll gain: Selling Techniques, Consultative Selling, Sales, Sales Strategy, Sales Development, B2B Sales, Negotiation, Sales Process, Influencing, Persuasive Communication, Sales Prospecting, Marketing Psychology, Prospecting and Qualification, Consumer Behaviour, Lead Generation, Rapport Building, Customer Relationship Building, Value Propositions, Customer Insights, Trustworthiness

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Investment and Portfolio Management

    Skills you'll gain: Portfolio Management, Portfolio Risk, Financial Market, Investments, Securities (Finance), Investment Management, Financial Systems, Securities Trading, Asset Management, Behavioral Economics, General Finance, Capital Markets, Risk Modeling, Equities, Financial Trading, Performance Measurement, Finance, Performance Analysis, Risk Management, Return On Investment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

1…151617…129

In summary, here are 10 of our most popular consumer behavior courses

  • Dog Emotion and Cognition: Duke University
  • Digital Marketing: Platforms, Data, and Technologies: University of Illinois Urbana-Champaign
  • Positive Psychology: Martin E. P. Seligman’s Visionary Science: University of Pennsylvania
  • Bank Branch Marketing: Analyze & Apply Strategies: EDUCBA
  • Scrum Master Certification: LearnQuest
  • Digital Branding and Brand Strategy: EDUCBA
  • Effective Brand Strategy and Brand Management: EDUCBA
  • Sustainable Fashion: Copenhagen Business School
  • Governing sustainability in the future: Real Madrid Graduate School Universidad Europea
  • Introduction to Economic Theories: Erasmus University Rotterdam

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok