• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Cómo hacer publicidad en instagram

    Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    44 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Building Digital Media using Graphic Design in PowerPoint

    Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Import/Export, Data Sharing, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    74 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Finance of Mergers and Acquisitions: Designing an M&A Deal

    Skills you'll gain: Mergers & Acquisitions, Private Equity, Business Valuation, Investment Banking, Price Negotiation, Capital Markets, Accounting, Corporate Tax, Corporate Strategy, Financial Modeling, Financial Management, Corporate Finance, Strategic Planning, Financial Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    66 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Innovation and emerging technology: Be disruptive

    Skills you'll gain: Design Thinking, Emerging Technologies, Digital Transformation, Innovation, Business Modeling, Business Transformation, Strategic Thinking, Technology Strategies, Business Strategies, Organizational Change, Augmented Reality, Market Analysis, Virtual Reality, Internet Of Things, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    481 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Grow to Greatness: Smart Growth for Private Businesses, Part II

    Skills you'll gain: Employee Engagement, Team Management, Case Studies, Organizational Strategy, Growth Strategies, Leadership Development, Entrepreneurship, Business Development, Human Resources Management and Planning, Business Strategy, Organizational Leadership, Business Leadership, Planning, Innovation, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    246 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Innovating with the Business Model Canvas

    Skills you'll gain: Design Thinking, Innovation, Process Design, Business Modeling, Customer experience strategy (CX), Business Process, Business Strategy, New Product Development, Strategic Partnership, Customer Analysis, Value Propositions, Product Management, Resource Allocation, Lean Methodologies, Market Opportunities

    4.6
    Rating, 4.6 out of 5 stars
    ·
    321 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Leadership and Management Capstone

    Skills you'll gain: Strategic Leadership, Leadership Development, Team Leadership, Leadership and Management, Team Building, Organizational Strategy, Strategic Decision-Making, Business Planning, Business Strategy, Leadership, Growth Strategies, Market Opportunities, Business Priorities, Process Optimization, Organizational Structure, Change Management, Operational Efficiency, Data-Driven Decision-Making, Business Metrics, Performance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    388 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Mastering User Centric Design with Generative AI

    Skills you'll gain: Responsible AI, A/B Testing, Design Thinking, Ideation, Generative AI, AI Product Strategy, UI/UX Research, Brainstorming, Data Ethics, Experience Design, Innovation, User Research, Data Storytelling, Data Analysis, AI Enablement, Artificial Intelligence, Prompt Engineering, Critical Thinking, Business Consulting, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    219 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Entrepreneurship II: Preparing for Launch

    Skills you'll gain: Entrepreneurship, Business Planning, Entrepreneurial Finance, Go To Market Strategy, New Product Development, Financial Forecasting, Business Development, Business Strategy, Growth Strategies, Financial Modeling, Fundraising and Crowdsourcing, Customer Acquisition Management, Financial Planning, Presentations, Team Management, Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    767 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Executive AI Leadership Mastery

    Skills you'll gain: Responsible AI, AI Enablement, Technology Roadmaps, Organizational Change, AI Product Strategy, Stakeholder Engagement, Google Gemini, Anthropic Claude, Business Strategy, Strategic Leadership, Leadership, Business Transformation, Change Management, Content Strategy, Corporate Communications, Digital Media Strategy, Non-Verbal Communication, Verbal Communication Skills, Communication Strategies, Communication

    3.7
    Rating, 3.7 out of 5 stars
    ·
    26 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • C

    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Use Canva to Create an Interactive Mind Map

    Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Data Sharing, Presentations, Design, Color Theory, Graphic Design, Marketing, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    437 reviews

    Intermediate · Guided Project · Less Than 2 Hours

1…152153154…440

In summary, here are 10 of our most popular marketing strategy courses

  • Cómo hacer publicidad en instagram: Coursera
  • Building Digital Media using Graphic Design in PowerPoint: Coursera
  • Finance of Mergers and Acquisitions: Designing an M&A Deal: University of Illinois Urbana-Champaign
  • Innovation and emerging technology: Be disruptive: Macquarie University
  • Grow to Greatness: Smart Growth for Private Businesses, Part II: University of Virginia
  • Innovating with the Business Model Canvas: University of Virginia
  • Strategic Leadership and Management Capstone: University of Illinois Urbana-Champaign
  • Mastering User Centric Design with Generative AI: Fractal Analytics
  • Entrepreneurship II: Preparing for Launch: University of Illinois Urbana-Champaign
  • Executive AI Leadership Mastery: Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok