Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Operations Management, Organizational Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain, Inventory Management System, Process Analysis, Decision Making, Strategic Decision-Making, Business Strategies, Cost Benefit Analysis, Demand Planning, Capacity Management, Service Level
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Business Correspondence, Customer Relationship Management (CRM) Software, Emotional Intelligence, Verbal Communication Skills, Storytelling, Communication Strategies, Communication, Marketing Communications
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Large Language Modeling, LLM Application, OpenAI API, Trend Analysis, Real Time Data, Analytics, Business Marketing, Program Development, Prompt Engineering, Business Strategy, Generative AI, ChatGPT, Technology Roadmaps, Market Trend, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Content Marketing
Beginner · Course · 1 - 4 Weeks

Imperial College London
Skills you'll gain: Health Technology, Data Visualization Software, Telehealth, Agile Methodology, Health Disparities, Health Informatics, Health Care, Health Care Procedure and Regulation, Health Systems, Electronic Medical Record, digital literacy, Interoperability, Clinical Data Management, Public Health, Tableau Software, Model Evaluation, Data Ethics, Digital Transformation, User Centered Design, Analytics
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Brand Loyalty, Customer Retention, Customer Relationship Building, Customer Engagement, Organizational Strategy, Marketing Automation, Case Studies, Value Propositions, Market Analysis, Portfolio Management, Analysis, Business Strategy, Competitive Analysis
Beginner · Specialization · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Data Modeling, MySQL, Business Analytics, Apache Hadoop, Data Integration, Star Schema, Unstructured Data, Database Design, SQL, Data Transformation
Intermediate · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Persuasive Communication, Oral Expression, Storytelling, Data Presentation, Research, Graphic and Visual Design, Persona (User Experience), Statistics, Psychology
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Game Theory, Market Analysis, Resource Allocation, Environmental Policy, Public Policies, Decision Making
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Productivity Software, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Organizational Skills, Social Media Content, Merchandise Maintenance, Account Management, User Accounts, Direct Selling, Marketing, Business Marketing, Product Promotion, Business Strategy, Business Analytics
Beginner · Guided Project · Less Than 2 Hours