Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Large Language Modeling, LLM Application, OpenAI API, Trend Analysis, Real Time Data, Analytics, Business Marketing, Program Development, Business Strategy, Generative AI, ChatGPT, Technology Roadmaps, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Dashboard, Data Entry, Productivity Software, Business Reporting, Data Cleansing, Data Visualization, Data Management, Analytics, Data Validation
Build toward a degree
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Experience Design, Prototyping, Web Language, Graphic and Visual Design, HTML and CSS, Design Reviews, Typography
Intermediate · Course · 1 - 3 Months

Technical University of Munich (TUM)
Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination
Intermediate · Course · 3 - 6 Months

Universidad de los Andes
Skills you'll gain: Business Strategy, Innovation, International Finance, Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economic Development, Entrepreneurship, Corporate Sustainability, Socioeconomics, Business Ethics, Strategic Partnership, New Business Development, Sustainable Business, Corporate Strategy, Business Modeling, Sustainable Development
Beginner · Specialization · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Scraping, Model Evaluation, Web Analytics and SEO, Machine Learning, Information Architecture, Probability & Statistics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Power Apps Component Framework, Business Intelligence, Business Process Automation, Application Development, Data Integration, Performance Analysis, Application Design, Automation, Data Security, Business Process, Computing Platforms, Microsoft Teams, Data Analysis Software, Data Modeling
Beginner · Specialization · 1 - 3 Months

Emory University
Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma
Beginner · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Concision, Sales Presentations, Sales Strategy, Social Skills, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Emotional Intelligence, Sales, Verbal Communication Skills, Storytelling, Communication Strategies, Communication, Marketing Communications
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Typography, Marketing Design, Marketing Materials, Graphic Design, Marketing Collateral, Layout Design, User Feedback, Marketing, Brochures, Digital Design, Storyboarding, Adobe Photoshop, Adobe Illustrator, Constructive Feedback, Design Elements And Principles, Image Quality, File Management, Color Theory
Beginner · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Bioinformatics, Algorithms, Data Structures, Text Mining, Theoretical Computer Science, Computational Thinking
Intermediate · Course · 1 - 4 Weeks