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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Multiple Regression Analysis in Public Health

    Skills you'll gain: Biostatistics, Regression Analysis, Logistic Regression, Statistical Methods, Public Health, Probability & Statistics, Statistical Analysis, Statistical Inference, Advanced Analytics, Statistical Modeling, Predictive Modeling, Model Evaluation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    320 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    COVID19 Data Analysis Using Python

    Skills you'll gain: Data Preprocessing, Correlation Analysis, Seaborn, Data Cleansing, Data Visualization, Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Data Integration, Statistics, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI in HR - Impact and Application of Gen AI

    Skills you'll gain: Responsible AI, HR Tech, Employee Engagement, Human Resources, Generative AI, Data Ethics, Talent Recruitment, Talent Acquisition, Human Resource Strategy, Recruitment, Trend Analysis, Employee Training, Employee Retention, Data-Driven Decision-Making, Workforce Development, Workforce Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    250 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Innovation for Entrepreneurs: From Idea to Marketplace

    Skills you'll gain: Commercialization, Product Planning, Innovation, New Product Development, Product Development, Team Building, Product Strategy, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Market Opportunities, User Research, Market Research, Team Management, Business Modeling, Technology Strategies, Value Propositions

    4.6
    Rating, 4.6 out of 5 stars
    ·
    699 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    How to Implement and Evaluate Communication Campaigns

    Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Regression Modeling Fundamentals

    Skills you'll gain: Logistic Regression, Predictive Modeling, Predictive Analytics, SAS (Software), Statistical Modeling, Regression Analysis, Model Evaluation, Statistical Analysis, Data Analysis, Model Deployment, Statistical Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    53 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Michigan State University

    Getting Your Film off the Ground

    Skills you'll gain: Fundraising and Crowdsourcing, Grant Writing, Fundraising, Digital Media Strategy, Proposal Writing, Campaign Management, Social Media, Social Media Strategy, Stakeholder Engagement, Brand Marketing, Content Strategy, Content Creation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Performance Metric, Data Collection, Performance Measurement, Benchmarking, Data Validation, A/B Testing, User Feedback, Predictive Analytics, Product Assortment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    235 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    The Nature of Data and Relational Database Design

    Skills you'll gain: Decision Support Systems, Database Design, Relational Databases, Database Management, SQL, Descriptive Statistics, Statistics, Statistical Analysis, Business Intelligence, Microsoft Excel, Data Processing, Extract, Transform, Load, Business Analytics, Data Manipulation, Data Science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    102 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Power BI for Beginners: Interactive Dashboard Fundamentals

    Skills you'll gain: Key Performance Indicators (KPIs), Power BI, Dashboard, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Business Metrics, Performance Analysis, Data Visualization Software, Data Import/Export, Business Intelligence, Regional Sales, Sales Presentation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    54 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    ¿Cómo construir mi modelo de negocio?

    Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, New Product Development, Target Market, Business Marketing, Performance Metric, Business Strategy, Market Opportunities, User Feedback, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    434 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sales Strategy

    Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    190 reviews

    Intermediate · Course · 1 - 4 Weeks

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1…179180181…406

In summary, here are 10 of our most popular marketing analytics courses

  • Multiple Regression Analysis in Public Health : Johns Hopkins University
  • COVID19 Data Analysis Using Python: Coursera
  • Generative AI in HR - Impact and Application of Gen AI: Board Infinity
  • Innovation for Entrepreneurs: From Idea to Marketplace: University of Maryland, College Park
  • How to Implement and Evaluate Communication Campaigns: University of Colorado Boulder
  • Regression Modeling Fundamentals: SAS
  • Getting Your Film off the Ground : Michigan State University
  • Recommender Systems: Evaluation and Metrics: University of Minnesota
  • The Nature of Data and Relational Database Design: University of California, Irvine
  • Power BI for Beginners: Interactive Dashboard Fundamentals: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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