Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing, Marketing, Marketing Planning, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Marketing, Consumer Behaviour, Marketing Communications, Influencing, Advertising, Marketing, Marketing Psychology, Brand Strategy, Storytelling, Drive Engagement
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
Beginner · Guided Project · Less Than 2 Hours
University of Colorado Boulder
Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Marketing Design, Graphic Design, Content Creation, Style Guides, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Canva (Software), No-Code Development, Lead Generation, Content Creation, Gemini, Email Marketing, Generative AI, ChatGPT, Social Media, Digital Marketing, TikTok, Instagram, Product Design, Artificial Intelligence, Web Design and Development, Video Production
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Responsible AI, Stakeholder Engagement, AI Enablement, Stakeholder Management, Team Performance Management, Project Management, Data Ethics, Workforce Management, Risk Mitigation, Project Management Life Cycle, Agile Methodology, Risk Analysis, Artificial Intelligence, Team Management, Team Building, Scalability, Budget Management
Intermediate · Course · 1 - 4 Weeks

Copenhagen Business School
Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Strategic Leadership, Strategic Planning, Market Analysis, Global Marketing, Market Opportunities, Value Propositions, Market Dynamics
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Stakeholder Management, Corporate Strategy, Mergers & Acquisitions, Corporate Sustainability, Business Strategy, Global Marketing, Business, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Governance, Strategic Partnership, Corporate Finance, Business Ethics, Value Propositions, Growth Strategies, New Business Development, Strategic Decision-Making, Resource Allocation, Innovation
Build toward a degree
Intermediate · Course · 1 - 3 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research
Intermediate · Course · 1 - 4 Weeks