Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Irvine
Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Interactive Data Visualization, Statistical Visualization, Plot (Graphics), Tableau Software, Data Ethics, Exploratory Data Analysis, Scatter Plots, Descriptive Statistics, Heat Maps, Data Analysis, Descriptive Analytics, Geospatial Information and Technology, Histogram, Analytical Skills, Application Deployment, Network Analysis
Beginner · Specialization · 1 - 3 Months

Ball State University
Skills you'll gain: Data Analysis, Programming Principles, Statistical Analysis, Computer Programming, Python Programming, Object Oriented Programming (OOP), Natural Language Processing, Scripting, NumPy, Algorithms, Debugging, Data Structures
Build toward a degree
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: Regression Analysis, Data Visualization, Business Mathematics, Descriptive Statistics, Microsoft Excel, Statistics, Business Analytics, Excel Formulas, Statistical Analysis, Algebra, Calculus, Arithmetic, Business
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Descriptive Statistics, Statistical Visualization, Data Transformation, Data Cleansing, Probability, Box Plots, Histogram, Probability Distribution, Scatter Plots, Microsoft Excel, Excel Formulas, Data Analysis, Bayesian Statistics
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies
Beginner · Course · 1 - 4 Weeks

Tableau Learning Partner
Skills you'll gain: Data Governance, Data Ethics, Data Warehousing, Extract, Transform, Load, Data Quality, Data Management, Tableau Software, Data Lakes, Data Architecture, Data Literacy, Data Storage, Data Modeling, Data Infrastructure, Databases, Business Intelligence, Data Integrity, Spreadsheet Software, Database Management, Relational Databases
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Predictive Modeling, Data Science, Analytical Skills, Data Analysis, Data Presentation, Data Collection, Data Storytelling, Data Cleansing, Statistical Analysis, Data Manipulation, Data Preprocessing, R Programming, Machine Learning, Natural Language Processing
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Market Dynamics, Company, Product, and Service Knowledge, Customer Insights
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Creation, Crisis Management, Digital Communications, Strategic Communication, Digital Media Strategy, Communication Strategies, Social Media, Digital Marketing, Digital Content, Target Audience, Customer Engagement, Email Marketing, Ethical Standards And Conduct, Presentations, Emerging Technologies, Forecasting
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Business Analytics, Regression Analysis, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Statistics, Strategic Decision-Making, Business Analysis, Statistical Analysis, Data Science, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Splunk Inc.
Skills you'll gain: Splunk, Dashboard, Incident Management, Information Management, Event Monitoring, Data Modeling, Data Processing, Query Languages, Business Intelligence, Data Management, Data Analysis, Big Data, Business Analytics
Beginner · Course · 1 - 3 Months