Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.
University of Michigan
Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Organizational Leadership, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Change Management, Communication
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management System, Retail Management, Consumer Behaviour, Visual Merchandising, Planogram, Retail Store Operations, Retail Sales, Marketing Psychology, Selling Techniques, Customer Insights, Analysis, Design
Intermediate · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: Social Sciences, Economics, Policy, and Social Studies, Socioeconomics, World History, Sociology, Trend Analysis, Data Analysis, Big Data, Research, Higher Education, Political Sciences, Case Studies
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
Advanced · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Development, Business Strategy, Business Reporting, Corporate Communications, Annual Reports, Customer Relationship Building, Environment and Resource Management, Accountability, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Business, Investments, Portfolio Risk, Equities, Return On Investment, Social Impact, Business Ethics, Portfolio Management, Stakeholder Engagement, Environmental Issue, Stakeholder Analysis, Market Trend, Risk Analysis, Climate Change Mitigation, Petroleum Industry, Performance Analysis, Data Collection
Mixed · Course · 1 - 4 Weeks

Universitat de Barcelona
Skills you'll gain: World History, Art History, Culture, European History, Political Sciences, Cultural Diversity, Economics, International Relations, Sociology
Mixed · Course · 1 - 3 Months

Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning
Advanced · Course · 1 - 3 Months

Skills you'll gain: WordPress, Content Management Systems, Web Design and Development, Blogs, Content Creation, Content Development and Management, Business Marketing, Creativity
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Patient Communication, Immunology, Patient Education And Counseling, Parent Communication, Pediatrics, Communication, Interpersonal Communications, Active Listening, Research, Persuasive Communication, Infectious Diseases, Public Health and Disease Prevention, Community Health, Clinical Trials, Public Health
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement
Intermediate · Guided Project · Less Than 2 Hours