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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Social Listening

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Analytics, Customer Engagement, Market Trend, Business, Business Strategy, Customer Insights, Brand Management, Digital Marketing Tools, Strategic Thinking, Web Presence, Strategic Decision-Making, Trend Analysis, Data-Driven Decision-Making, Analytical Skills, Continuous Monitoring

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI in Media

    Skills you'll gain: Generative AI, Generative AI Agents, Google Gemini, Content Creation, Media Strategy, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Photo/Video Production and Technology, Responsible AI, AI Security, Artificial Intelligence, Machine Learning, Digital Media Strategy, AI Workflows, Machine Learning Algorithms, Digital Transformation, Algorithms, Business Ethics, Artificial Neural Networks, Agentic systems

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    English for Media Literacy

    Skills you'll gain: Advertising, English Language, Media and Communications, Online Advertising, Oral Comprehension, Vocabulary, Language Learning, Diversity Awareness, Literacy, Cultural Diversity, Culture, Grammar

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Entrepreneurship, Sustainable Development, Feasibility Studies, Solution Delivery, Socioeconomics, Customer Analysis, Target Audience, Fundraising and Crowdsourcing, Stakeholder Management, Competitive Analysis, Business Operations, Cost Estimation, Market Opportunities, New Business Development, Stakeholder Analysis, Ideation, Customer Insights, Business Research, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    406 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    The Role of the Media

    Skills you'll gain: Oral Expression, Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Media Strategy, Digital Marketing, Communication, Marketing Communications, Marketing and Public Relations, Non-Verbal Communication, Journalism, Storytelling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Michigan

    Social Impact & Public Policy

    Skills you'll gain: Policy Analysis, Community Organizing, Policy Development, Social Justice, Social Work, Public Policies, Sustainable Development, Sustainable Systems, Community Development, Community and Social Work, Political Sciences, Health Policy, Social and Human Services, Advocacy, Social Impact, Economics, Policy, and Social Studies, Sustainable Business, Strategic Leadership, Systems Thinking, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    952 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Foundations of Mass Communication & Media

    Skills you'll gain: Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Electronic Media, Marketing and Public Relations, Communication, Economics, Policy, and Social Studies, Culture, Social Media, Digital Communications

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Crisis Management, Marketing and Public Relations, Strategic Communication, Journalism, Branding, Communication Strategies, Storytelling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Computational Social Science

    Skills you'll gain: Network Analysis, Social Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Data Cleansing, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Social Media Analytics, Simulations, Text Mining, Big Data, Applied Machine Learning, Systems Thinking, Data Preprocessing, Data Science, Agentic systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Social Network Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Data Cleansing, Statistical Visualization, Data Manipulation, Data Visualization, Data Visualization Software, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    244 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Social Pedagogy across Europe

    Skills you'll gain: Social Justice, Social Work, Pedagogy, Community and Social Work, Child Development, Community Development, Childhood Education and Development, Creativity, Education and Training, Working With Children, Family Support, Rapport Building

    4.5
    Rating, 4.5 out of 5 stars
    ·
    95 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Games, Sensors and Media

    Skills you'll gain: Apple iOS, iOS Development, Video Game Development, Mobile Development, Geographic Information Systems, Game Design, Interactive Design, Animation and Game Design, Geospatial Information and Technology, Animations, Interaction Design, Computer Graphic Techniques, Application Development, Event-Driven Programming, Knowledge of Apple Hardware

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Social Listening: Coursera
  • AI in Media: Saïd Business School, University of Oxford
  • English for Media Literacy: University of Pennsylvania
  • Social Entrepreneurship: University of Pennsylvania
  • The Role of the Media : IESE Business School
  • Social Impact & Public Policy: University of Michigan
  • Foundations of Mass Communication & Media: EDUCBA
  • Working with the Media: University of Colorado Boulder
  • Computational Social Science: University of California, Davis
  • Social Network Analysis: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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