Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.

Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Performance marketing, Web Analytics
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Content, AI Personalization, Social Media Strategy, MarTech, Content Creation, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Channel, Marketing Budgets, Customer Insights, Sales Process, Regression Analysis, Forecasting, Data Analysis, Return On Investment
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Responsible AI, Brand Management, Brand Awareness, Prompt Engineering, Analytics, AI Personalization, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Data Analysis, Customer Insights, Data-Driven Decision-Making, Statistical Analysis, Web Analytics and SEO, Analytical Skills, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Verification And Validation
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Planning, Marketing, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Product Marketing, Go To Market Strategy, Marketing Analytics, Value Propositions, Market Analysis, Target Market, Customer Insights
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Event Marketing, Marketing Design, Canva (Software), Marketing Materials, A/B Testing, Promotional Materials, Event Management, Design Strategies, Logo Design, Email Marketing, Social Media Campaigns, Branding, Drive Engagement, Experience Design, Graphic and Visual Design, Typography, Color Theory
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Data Visualization, Regulatory Compliance
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Campaign Management, Facebook, Digital Marketing, Instagram, Program Evaluation, Project Closure, Analysis, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Amazon S3, Amazon Web Services, Cloud Hosting, Distributed Computing, Content Management Systems, System Configuration
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Social Media Marketing, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Performance Analysis, Digital Advertising, Data Visualization, Business Reporting, Data-Driven Decision-Making, Analytics
Beginner · Course · 1 - 4 Weeks