Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Model Evaluation, Image Analysis, Amazon Web Services, Image Quality, Computer Vision, Model Deployment, Data Import/Export, Anomaly Detection, Data Science, Machine Learning, Cloud Computing
Beginner · Guided Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: Logistic Regression, Model Evaluation, Statistical Inference, Predictive Analytics, R Programming, Statistical Modeling, Statistical Methods, Biostatistics, Regression Analysis, Statistical Analysis, Statistics, Statistical Hypothesis Testing, Data Analysis
Intermediate · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Data-Driven Decision-Making, Agile Methodology, Strategic Leadership, Business Transformation, Data Analysis, Leadership, Leadership Development, Organizational Leadership, Big Data, Leadership and Management, Team Leadership, Decision Making, Cross-Functional Collaboration, Organizational Structure
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Matplotlib, Seaborn, Exploratory Data Analysis, Data Visualization, Pandas (Python Package), Plot (Graphics), Statistical Visualization, Data Visualization Software, Scatter Plots, Data Analysis, Box Plots, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media, Social Media Strategy, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Thinking, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making, Analytical Skills
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Version Control, GitHub, Git (Version Control System), Data Transformation, Data Science, Data Analysis, R (Software), Data Processing, R Programming, Rmarkdown, Software Installation, Command-Line Interface
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard, Return On Investment, HubSpot CRM, Marketing Effectiveness, Marketing Analytics, User Accounts, Marketing, Business Strategy, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Customer Engagement, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Value Propositions
Beginner · Course · 1 - 4 Weeks

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Apache Spark, Scala Programming, Big Data, Data Manipulation, Distributed Computing, Data Processing, Performance Tuning, SQL, Programming Principles, Data Storage Technologies
Intermediate · Course · 1 - 4 Weeks

Fred Hutchinson Cancer Center
Skills you'll gain: ChatGPT, Responsible AI, Generative AI, Data Ethics, Algorithms, Artificial Intelligence, Predictive Analytics, Record Keeping, Diversity Awareness, Health Equity, Model Evaluation, Case Studies
Beginner · Course · 1 - 4 Weeks