Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

American Psychological Association
Skills you'll gain: Histogram, Data Analysis, Exploratory Data Analysis, Graphing, Data Visualization Software, Data Literacy, Descriptive Statistics, Statistical Software, Statistics, Data Management, Research, Psychology
Beginner · Course · 1 - 3 Months

Banco Interamericano de Desarrollo
Skills you'll gain: Data Ethics, Policy Development, Data-Driven Decision-Making, Data Analysis, Data Collection, Policy Analysis, Data Quality, Surveys, Program Evaluation, Research, Statistical Analysis, Research Design
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Logo Design, Graphic and Visual Design Software, Digital Design, Graphic Design, Design Software, Digital Publishing, Marketing, Creative Design, Data Sharing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Make.com, JSON, Outbound Calls, Application Programming Interface (API), Phone Sales, Booking (Sales), Sales Presentation, Setting Appointments, Systems Integration, No-Code Development, Calendar Management, Technical Sales, Automation, AI Personalization, Scheduling
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Excel Formulas, Microsoft Excel, Data Processing, Spreadsheet Software, Data Analysis Software, Business Mathematics, Text Mining
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Instagram, Scheduling, Facebook, Content Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Data Mining, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Preprocessing, Data Cleansing, Data Transformation, Data-Driven Decision-Making, Predictive Analytics, Forecasting, Big Data, Data Analysis, Applied Machine Learning, Statistical Analysis, Classification Algorithms, Data Visualization Software, Unsupervised Learning, Regression Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Strategy, Video Production, Content Development and Management, Social Media Strategy, Content Creation, Content Performance Analysis, Calendar Management, AI Product Strategy, Google Analytics, Ideation, Target Audience
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: People Analytics, Talent Management, Human Capital, Strategic Leadership, Human Resources, Workforce Development, Organizational Strategy, Organizational Leadership, People Management, Culture Transformation, Organizational Change, Business Leadership, Succession Planning, Innovation, Sustainable Business, Sustainable Development, Employee Engagement, Empathy, Diversity and Inclusion, Adaptability
Beginner · Course · 1 - 3 Months

Skills you'll gain: Feasibility Studies, Market Opportunities, Growth Strategies, Business Development, Sales Presentation, Business Planning, Entrepreneurship, Business Strategies, Strategic Thinking, Peer Review, Competitive Analysis, Professional Networking, Business Analysis, Business Communication, Market Analysis
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: IT Management, Technical Management, Risk Management, Project Management, Internal Communications, Data Ethics, Responsible AI, Generative AI, Case Studies, Innovation, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Ethics, Organizational Strategy, Sustainable Business, Business Strategy, Governance, Compliance Management, Strategic Sourcing, Procurement, Stakeholder Engagement, Ethical Standards And Conduct, Sustainability Reporting, Business Risk Management, Diversity and Inclusion, Innovation
Mixed · Course · 1 - 4 Weeks