Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Zoho Corporation
Skills you'll gain: Sales Process, Sales Development, Sales, Sales Management, Sales Strategy, General Sales Practices, Customer Relationship Management (CRM) Software, Sales Presentation, Sales Pipelines, Customer Relationship Management, Interviewing Skills, Prospecting and Qualification, Portfolio Management
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Intellectual Property, Case Studies, Law, Regulation, and Compliance, Case Law, Legal Strategy, Commercial Laws, Creativity, Legal Research, Emerging Technologies, Market Analysis, Technology Strategies, Music
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Data Preprocessing, Tensorflow, Applied Machine Learning, Feature Engineering, Data Cleansing, Classification And Regression Tree (CART), Machine Learning, Random Forest Algorithm, Pandas (Python Package), Data Analysis, Exploratory Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Generative AI, Large Language Modeling, Supervised Learning, Applied Machine Learning, Artificial Intelligence, Responsible AI, Machine Learning, Healthcare Industry Knowledge, Data Ethics, AI Personalization, Predictive Analytics, Precision Medicine, Health Informatics
Mixed · Course · 1 - 4 Weeks

Goldman Sachs
Skills you'll gain: Competitive Analysis, Value Propositions, Business Marketing, Target Market, Business Strategy, Competitive Intelligence, Market Research, Price Negotiation, Customer Insights, Market Analysis
Mixed · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: Agentic systems, Responsible AI, Data Pipelines, Law, Regulation, and Compliance, Data Ethics, Model Evaluation, Information Privacy, Data Processing, AI Workflows, Data Analysis, No-Code Development, Analytical Skills, Machine Learning, Artificial Intelligence, Real Time Data, Ethical Standards And Conduct, Machine Learning Algorithms, Data Collection
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Sales Strategy, Sales Process, Anthropic Claude, Sales, Sales Development, Sales Pipelines, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Apache Spark, Apache Hadoop, Google Cloud Platform, Data Processing, Command-Line Interface, Big Data, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: TikTok, Product Promotion, Content Strategy, Strategic Partnership, Revenue Management, Market Opportunities, Social Media Strategy, Brand Marketing, Live Streaming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Customer Insights, Online Advertising, Advertising Campaigns, Digital Advertising, Advertising, Market Opportunities, Business Metrics, Content Performance Analysis, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Creation, Instagram, Scheduling, Facebook, Content Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

American Psychological Association
Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Quantitative Research, Statistical Analysis, Statistical Software, Statistical Inference, Sampling (Statistics), Data Analysis, Analysis, Statistics, Probability, Analytical Skills, Regression Analysis, Psychology, Research Design, Research
Beginner · Specialization · 3 - 6 Months