• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de los Aspectos Financieros del Negocio con Goldman Sachs 10,000 Women

    Skills you'll gain: Financial Statement Analysis, Income Statement, Balance Sheet, Financial Acumen, Financial Analysis, Return On Investment, Accounting, Business Acumen, Financial Management, Entrepreneurship, Business Analysis, Empowerment

    4.9
    Rating, 4.9 out of 5 stars
    ·
    54 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Green Building Assessment & Certification

    Skills you'll gain: Sustainable Architecture, Sustainable Technologies, Construction Management, Sustainable Design, Sustainability Standards, Environmental Management Systems, Sustainable Development, Construction, Building Design, Waste Minimization, Project Management, Environment and Resource Management, Energy and Utilities, Product Lifecycle Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Inspiring Peak Performance on Technical Teams

    Skills you'll gain: Engineering Management, Technical Management, Cross-Functional Collaboration, Team Performance Management, Technical Communication, Software Engineering, Employee Coaching, Communication, Conflict Management, Team Management, Meeting Facilitation, People Management, Performance Review, Virtual Teams, Employee Performance Management, Program Management, Labor Compliance, Agile Methodology, Cloud Engineering, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Sales Analysis with Claude: Data Driven Sales Analytics

    Skills you'll gain: Anthropic Claude, Business Intelligence, Data Presentation, Data Visualization, Trend Analysis, Sales, Business Analytics, Sales Strategy, Data-Driven Decision-Making, Data Analysis, Business Strategy, Business Analysis, AI Enablement

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Introduction to Hospitality Revenue Management

    Skills you'll gain: Revenue Management, Market Share, Market Intelligence, Competitive Analysis, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Hospitality, Performance Analysis, Technology Strategies, Process Optimization, Business Technologies, Business Intelligence, Data Analysis, Strategic Thinking, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Key Performance Indicators (KPIs), Customer experience improvement, Corporate Strategy, Strategic Decision-Making, Data Ethics, Business Ethics, Customer Engagement, Governance

    4.3
    Rating, 4.3 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

    Skills you'll gain: Value Propositions, Business Strategy, Innovation, Strategic Marketing, Customer Insights, New Product Development, Entrepreneurship, Continuous Improvement Process, Competitive Analysis, Case Studies, Problem Solving, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    38 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    The Business Case for ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Business Reporting, Financial Reporting, Corporate Sustainability, Sustainable Business, Enterprise Risk Management (ERM), Business Ethics, Compliance Reporting, Risk Management, Corporate Strategy, Data Strategy, Stakeholder Management, Financial Analysis, Stakeholder Communications, Ethical Standards And Conduct, Performance Analysis, Value Propositions, Regulatory Requirements, Innovation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, User Experience, UI/UX Research, Web Design, Usability Testing, Cross Platform Development, Figma (Design Software), User Interface and User Experience (UI/UX) Design, User Centered Design, Prototyping, Wireframing, User Research, User Story, Presentations, Human Factors, Persona (User Experience)

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    How to Prioritize ESG Initiatives

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Prioritization, Corporate Sustainability, Sustainable Business, Needs Assessment, Key Performance Indicators (KPIs), Stakeholder Engagement, Organizational Strategy, Strategic Planning, Strategic Decision-Making, Professional Networking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo crear presentaciones usando Canva

    Skills you'll gain: Canva (Software), Multimedia, Content Creation, Public Speaking, Graphic Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    Industrial Relations: Fostering Workplace Climate

    Skills you'll gain: Employee Engagement, Conflict Management, Employee Relations, Labor Relations, Management Training And Development, Staff Management, Team Leadership, Labor Law, Workplace inclusivity, Human Resources, Communication, Compliance Management, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

1…374375376…458

In summary, here are 10 of our most popular social media marketing courses

  • Fundamentos de los Aspectos Financieros del Negocio con Goldman Sachs 10,000 Women: Goldman Sachs
  • Green Building Assessment & Certification: L&T EduTech
  • Inspiring Peak Performance on Technical Teams: Advancing Women in Tech
  • Sales Analysis with Claude: Data Driven Sales Analytics: Coursera
  • Introduction to Hospitality Revenue Management: Dubai College of Tourism
  • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
  • Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation: Northeastern University
  • The Business Case for ESG: Saïd Business School, University of Oxford
  • Google UX Design (DE): Google
  • How to Prioritize ESG Initiatives: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok