Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Pontificia Universidad Católica del Perú
Skills you'll gain: User Story, Human Computer Interaction, Functional Requirement, User Experience Design, Requirements Analysis, Prototyping, Usability, Unified Modeling Language, User Experience, Software Development Life Cycle, User Interface (UI) Design, User Requirements Documents, System Requirements, Interaction Design, Software Development Methodologies, User Centered Design, Human Factors, User Research, Software Design, Software Engineering
Beginner · Specialization · 3 - 6 Months
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Business Analytics, Data-Driven Decision-Making, Excel Formulas, Data Visualization, Data Literacy, Business Analysis, Data Presentation, Business Intelligence, Statistical Analysis, Statistical Methods, Analytics, Spreadsheet Software, Data Analysis, Data Analysis Software, Correlation Analysis, Case Studies, Data Manipulation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Knowledge, Language Learning, English Language, Customer Service, Retail Sales, Customer Inquiries, Customer Complaint Resolution, Telephone Skills, Vocabulary, Writing, Verbal Communication Skills, Oral Comprehension, Business Writing, Oral Expression, Grammar, Communication
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Creative Thinking, Creativity, Ideation, Creative Problem-Solving, Brainstorming, Innovation, Persuasive Communication, Cognitive flexibility, Team Building, Teamwork, Open Mindset, Influencing, Communication, Collaboration, Storytelling, Decision Making
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Timelines, Project Planning, Collaborative Software, Prioritization, Project Management, Team Management
Beginner · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Color Theory, Disabilities, Social Justice, Performing Arts, Cultural Diversity, Art History, Aesthetics, Sociology, Diversity Equity and Inclusion Initiatives, Advocacy, World History, Political Sciences, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: Sustainability Standards, Supply Chain Management, Supply Chain Planning, Corporate Sustainability, Procurement, Sustainable Development, Supplier Management, Transportation, Supply Chain, and Logistics, Environmental Regulations, Logistics, Environmental Social And Corporate Governance (ESG), Risk Management Framework, Public Policies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Model Evaluation, Pandas (Python Package)
Intermediate · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Color Theory, Adobe Illustrator, Digital Design, Creativity, Image Quality, Design
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Accounts, Collaborative Software, Telecommuting, Computer Displays, Display Devices, Telecommunications
Beginner · Guided Project · Less Than 2 Hours

Universitat Autònoma de Barcelona
Skills you'll gain: Art History, Ancient History, Case Studies, Anthropology, Community Development, Sustainable Development, Surveys, Research, Research Methodologies, Social Sciences, Sustainable Systems, Scientific Methods, Cultural Responsiveness, Culture, Cultural Diversity, Environment
Beginner · Course · 1 - 3 Months