• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica del Perú

    Fundamentos de UX y de los requisitos de software

    Skills you'll gain: User Story, Human Computer Interaction, Functional Requirement, User Experience Design, Requirements Analysis, Prototyping, Usability, Unified Modeling Language, User Experience, Software Development Life Cycle, User Interface (UI) Design, User Requirements Documents, System Requirements, Interaction Design, Software Development Methodologies, User Centered Design, Human Factors, User Research, Software Design, Software Engineering

    4.9
    Rating, 4.9 out of 5 stars
    ·
    146 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    Estratégia competitiva

    Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Market Dynamics, Strategic Decision-Making, New Product Development, Market Analysis, Innovation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Quantitative Statistics with Excel

    Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Business Analytics, Data-Driven Decision-Making, Excel Formulas, Data Visualization, Data Literacy, Business Analysis, Data Presentation, Business Intelligence, Statistical Analysis, Statistical Methods, Analytics, Spreadsheet Software, Data Analysis, Data Analysis Software, Correlation Analysis, Case Studies, Data Manipulation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Voxy

    Low Intermediate English: Shopping & Customer Service

    Skills you'll gain: Product Knowledge, Language Learning, English Language, Customer Service, Retail Sales, Customer Inquiries, Customer Complaint Resolution, Telephone Skills, Vocabulary, Writing, Verbal Communication Skills, Oral Comprehension, Business Writing, Oral Expression, Grammar, Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Teamwork and Creativity

    Skills you'll gain: Creative Thinking, Creativity, Ideation, Creative Problem-Solving, Brainstorming, Innovation, Persuasive Communication, Cognitive flexibility, Team Building, Teamwork, Open Mindset, Influencing, Communication, Collaboration, Storytelling, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Get started with Microsoft Planner

    Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Timelines, Project Planning, Collaborative Software, Prioritization, Project Management, Team Management

    3.8
    Rating, 3.8 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    Duke University

    ART of the MOOC: Colors, Bodies, Power

    Skills you'll gain: Color Theory, Disabilities, Social Justice, Performing Arts, Cultural Diversity, Art History, Aesthetics, Sociology, Diversity Equity and Inclusion Initiatives, Advocacy, World History, Political Sciences, Emerging Technologies

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia Darden School Foundation

    Sustainable Supply Chains

    Skills you'll gain: Sustainability Standards, Supply Chain Management, Supply Chain Planning, Corporate Sustainability, Procurement, Sustainable Development, Supplier Management, Transportation, Supply Chain, and Logistics, Environmental Regulations, Logistics, Environmental Social And Corporate Governance (ESG), Risk Management Framework, Public Policies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Machine Learning in Retail

    Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Model Evaluation, Pandas (Python Package)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    M

    Michigan State University

    Digital Painting Specialization

    Skills you'll gain: Color Theory, Adobe Illustrator, Digital Design, Creativity, Image Quality, Design

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Launch your first online meeting with ZOOM

    Skills you'll gain: User Accounts, Collaborative Software, Telecommuting, Computer Displays, Display Devices, Telecommunications

    4.2
    Rating, 4.2 out of 5 stars
    ·
    25 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    U

    Universitat Autònoma de Barcelona

    Archaeology and Heritage of Africa

    Skills you'll gain: Art History, Ancient History, Case Studies, Anthropology, Community Development, Sustainable Development, Surveys, Research, Research Methodologies, Social Sciences, Sustainable Systems, Scientific Methods, Cultural Responsiveness, Culture, Cultural Diversity, Environment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

1…379380381…458

In summary, here are 10 of our most popular social media marketing courses

  • Fundamentos de UX y de los requisitos de software: Pontificia Universidad Católica del Perú
  • Estratégia competitiva : Ludwig-Maximilians-Universität München (LMU)
  • Advanced Quantitative Statistics with Excel: Coursera
  • Low Intermediate English: Shopping & Customer Service: Voxy
  • Teamwork and Creativity: University of Illinois Urbana-Champaign
  • Get started with Microsoft Planner: Coursera
  • ART of the MOOC: Colors, Bodies, Power: Duke University
  • Sustainable Supply Chains: University of Virginia Darden School Foundation
  • Machine Learning in Retail: Coursera
  • Digital Painting Specialization: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok