Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Data Governance, Role-Based Access Control (RBAC), Responsible AI, Governance, Data Management, Generative AI, Metadata Management, AI Security, Data Quality, Data Access, Identity and Access Management, Benchmarking, Data Security, SQL, Quality Assurance and Control
Intermediate · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Financial Auditing, Revenue Recognition, Variance Analysis, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Credit offered
Graduate Certificate · 6 - 12 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Operations Management, Working Capital, Competitive Analysis, Business Valuation, Manufacturing Operations, Design Thinking, Large Language Modeling, Business Strategy, Supply Chain Management, Digital Transformation, Consumer Behaviour, Integrated Marketing Communications, Team Management, Organizational Change, Change Management, Promotional Strategies, Financial Statement Analysis, Technical Consulting
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Data Visualization, Exploratory Data Analysis, Supervised Learning, Model Evaluation, Dimensionality Reduction, Data Science, Descriptive Analytics, Plot (Graphics), Matplotlib, Predictive Modeling, Visualization (Computer Graphics), Time Series Analysis and Forecasting, Data Analysis, Pandas (Python Package), Machine Learning Algorithms, Data Integration, Data Visualization Software
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Responsible AI, Data Ethics, Google Cloud Platform, AI Security, Artificial Intelligence, Open Source Technology, Model Evaluation, Data Quality, Data Validation, Data Analysis
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Generative AI, Google Cloud Platform, Cloud Infrastructure, MLOps (Machine Learning Operations), Big Data, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, AI Workflows, Machine Learning, Model Deployment, Model Evaluation, Natural Language Processing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Processing, Data Manipulation, Data Cleansing, Big Data, Google Cloud Platform, Generative AI Agents, Debugging, SQL
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Workflow Management, Big Data, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Modeling, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Revenue Management, People Analytics, Large Language Modeling, Data Ethics, Database Design, Customer Analysis, Descriptive Analytics, FinTech, Social Network Analysis, Time Series Analysis and Forecasting, Spatial Data Analysis, Predictive Analytics, Biostatistics, Social Determinants Of Health, Unsupervised Learning, Gerontology, Data Visualization, Risk Analysis, Bayesian Statistics, Digital Transformation
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Data Analysis, Applied Machine Learning, Model Deployment, Machine Learning, Predictive Modeling, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, AI Enablement, Web Content, AI Personalization, Web Analytics and SEO, Prompt Engineering, Google Cloud Platform
Beginner · Course · 1 - 4 Weeks