Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Data Cleansing, Data Transformation, SQL, Looker (Software), Big Data, Data Integrity, Business Intelligence, Data Analysis, Data Pipelines, Google Sheets, Data Import/Export, Data Visualization Software, Dashboard, Data Storage Technologies, Google Cloud Platform
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Gemini, AI Enablement, Data Pipelines, Exploratory Data Analysis, Google Cloud Platform, Data Preprocessing, Data Transformation, Data Analysis, Generative AI, SQL
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Copilot, Account Management, Content Management, Microsoft 365, Process Optimization, Strategic Thinking, Project Coordination, Project Management, Business Process, AI Enablement, Responsible AI, Stakeholder Management
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Deep Learning, Text Mining
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Data Mapping, Extract, Transform, Load, Data Validation, Workflow Management, JSON, Fraud detection, Extensible Markup Language (XML), Metadata Management, Process Design, Data Integration, Data Cleansing, Data Transformation, Data Pipelines, Data Processing, Data Modeling, Data Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: User Feedback, Stakeholder Communications, Surveys, Stakeholder Management, Performance Metric, Data Presentation, Change Management, Business Transformation, Communication, Organizational Change, Data-Driven Decision-Making, Agile Project Management, Communication Strategies, Key Performance Indicators (KPIs), Data Analysis, Case Studies
Beginner · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Financial Auditing, Revenue Recognition, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Credit offered
Graduate Certificate · 6 - 12 Months

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Google Cloud Platform, Big Data, Jupyter, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), SQL, Model Evaluation, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Dimensionality Reduction, Data Mining, Predictive Analytics, Plot (Graphics), Data Analysis, R Programming, Statistical Modeling, Big Data, Predictive Modeling, Data Modeling, Analytics, Data-Driven Decision-Making, Visualization (Computer Graphics), Scientific Visualization, Data Visualization Software, Analytical Skills
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Data Storage, Cloud Engineering, Systems Design, Data Infrastructure, Data Management, Data Architecture, Data Integration, Data Analysis, Automation
Advanced · Course · 1 - 3 Months

Skills you'll gain: Extract, Transform, Load, Data Sharing, Data Pipelines, Metadata Management, Google Cloud Platform, Data Migration, Data Processing, Big Data, Data Integration, Cloud Storage, Data Warehousing, Data Management, Data Lakes, Data Import/Export, Data Transformation, Apache Spark, Serverless Computing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Generative AI, Web Content, Web Analytics and SEO, AI Enablement, Prompt Engineering, Content Management, Google Cloud Platform, User Experience Design
Beginner · Course · 1 - 4 Weeks