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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Psychedelic Science and Medicine

    Skills you'll gain: Clinical Trials, Pharmacology, Clinical Research, Psychiatry, Psychotherapy, Research Design, Research Methodologies, Mental Health Therapies, Pharmacotherapy, Clinical Research Ethics, Healthcare Ethics, Research, Psychiatric Assessments, Psychology, Informed Consent, Mental Health Diseases and Disorders, Neurology, Social Studies, Ancient History

    5
    Rating, 5 out of 5 stars
    ·
    23 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    The Marketing Plan

    Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    489 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    The Business of Product Management I

    Skills you'll gain: Product Management, Technical Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Product Development, Competitive Analysis, Market Opportunities, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    815 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Product Development, Packaging and Labeling, Prototyping, New Product Development, Product Design, Customer Analysis, Production Process, Sustainable Design, Product Testing, Manufacturing Processes, Product Quality (QA/QC), Consumer Behaviour, Market Research, Innovation, Chemistry, Regulatory Compliance, Market Trend

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Pricing Strategy

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Aromatherapy: Clinical Use of Essential Oils

    Skills you'll gain: Contraindication, Pain Management, Nursing Practices, Clinical Practices, Patient Safety, Clinical Research, Stress Management, Patient Education And Counseling, Regulatory Compliance, Science and Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    503 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Sydney

    Positive Psychiatry and Mental Health

    Skills you'll gain: Mental Health, Stress Management, Mindfulness, Psychiatry, Positivity, Optimism, Resilience, Behavioral Health, Mental Health Therapies, Psychotherapy, Personal Development, Mental and Behavioral Health, Creativity, Cognitive Behavioral Therapy, Substance Abuse, Empowerment, Relationship Building, Exercise Therapy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.9K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Drug Discovery

    Skills you'll gain: Drug Development, Pharmaceuticals, Pharmacology, Pre-Clinical Development, Clinical Trials, Biotechnology, Medical Science and Research, Molecular Biology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Philosophy and the Sciences: Introduction to the Philosophy of Physical Sciences

    Skills you'll gain: Research, Science and Research, General Science and Research, Scientific Methods, Physical Science, Physics, Research Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    956 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Google Analytics for SEO Queries

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Prioritization, Data Import/Export, Workflow Management, Content Strategy, Data Integration, User Research, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Product Strategy: Lifecycle, Data Insights, Collaboration

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Digital Media Strategy, Strategic Thinking, Innovation, Market Analysis, Data Analysis

    3.9
    Rating, 3.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Psychedelic Science and Medicine: Johns Hopkins University
  • The Marketing Plan: IE Business School
  • The Business of Product Management I: Advancing Women in Tech
  • Cosmetic Product Development: Olay
  • Pricing Strategy: IE Business School
  • Aromatherapy: Clinical Use of Essential Oils: University of Minnesota
  • Positive Psychiatry and Mental Health : The University of Sydney
  • Drug Discovery : University of California San Diego
  • Philosophy and the Sciences: Introduction to the Philosophy of Physical Sciences: The University of Edinburgh
  • Google Analytics for SEO Queries: Coursera

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