• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Program Manager Capstone

    Skills you'll gain: Program Management, Project Management Life Cycle, Stakeholder Management, Communication Planning, Project Management, Project Management Institute (PMI) Methodology, Milestones (Project Management), Project Closure, Resource Management, Scope Management, Risk Management, Budget Management, Portfolio Management, Performance Reporting, Organizational Strategy, Benefits Administration, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Regulated Competition in Healthcare Systems: Theory & Practice

    Skills you'll gain: Health Systems, Managed Care, Healthcare Industry Knowledge, Health Policy, Health Care Administration, Health Care, Value-Based Care, Regulation and Legal Compliance, Competitive Analysis, Risk Management, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    D

    DeepLearning.AI

    Function-Calling and Data Extraction with LLMs

    Skills you'll gain: LLM Application, Tool Calling, AI Workflows, Hugging Face, Unstructured Data, SQL, Web Services, Prompt Engineering, AI Enablement, Database Management, Restful API, Data Processing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    27 reviews

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automating Sales Tasks with Zapier

    Skills you'll gain: Email Automation, Google Sheets, Automation, Business Process Automation, Productivity Software, Gmail, Workflow Management, Sales Support, Operations Management, Order Fulfillment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    24 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design Project

    Skills you'll gain: Business Research, Peer Review, Report Writing, Business Consulting, Management Consulting, Analysis, Business Reporting, Data Visualization, Organizational Strategy, Business Analytics, Competitive Analysis, Business Strategy, Presentations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    45 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Radio y Televisión Española

    Competencias y habilidades esenciales en el entorno digital

    Skills you'll gain: Social Media Content, Social Media Strategy, Live Streaming, Photo/Video Production and Technology, Social Media Management, Video Production, Content Strategy, Web Content, Media and Communications, Content Creation, Journalism, digital literacy, Mobile Development Tools, Research, Digital Communications, Investigation, Social Network Analysis, Trend Analysis, Verification And Validation, Open Source Technology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    77 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Caring for Others

    Skills you'll gain: Caregiving, Sociology, Long Term Care, Dignity in Care, Nursing Care, Home Health Care, Care Management, Health Care, Surveys, Health Policy, Social Sciences, Social Justice, Culture, Socioeconomics, Supply And Demand, Cultural Diversity, Policy Analysis, Emotional Intelligence, Discussion Facilitation, Media and Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Ethical Leader

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Diversity and Inclusion, Team Leadership, Responsible AI, Artificial Intelligence, Decision Making, Leadership, Cultural Diversity, Leadership Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing: The Technological Formula

    Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Cloud SQL for MySQL: Qwik Start

    Skills you'll gain: MySQL, Database Administration, Google Cloud Platform, Cloud Hosting, Database Management, Cloud Management, SQL

    4.4
    Rating, 4.4 out of 5 stars
    ·
    52 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Advanced Data Visualization with Tableau

    Skills you'll gain: Tableau Software, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Data Presentation, Data Analysis Expressions (DAX), Dashboard, Data Analysis, Data Integration, Advanced Analytics, Data Modeling, Data Management, Performance Tuning, Data Preprocessing, Data Security

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
next-gen brand management
hospitality luxury brand management
introduction to strategic brand management
brand and product management
1…438439440…834

In summary, here are 10 of our most popular brand management courses

  • Program Manager Capstone: IBM
  • Regulated Competition in Healthcare Systems: Theory & Practice: Erasmus University Rotterdam
  • Function-Calling and Data Extraction with LLMs: DeepLearning.AI
  • Automating Sales Tasks with Zapier: Coursera
  • Competitive Strategy and Organization Design Project: Ludwig-Maximilians-Universität München (LMU)
  • Competencias y habilidades esenciales en el entorno digital: Radio y Televisión Española
  • Caring for Others: University of Colorado Boulder
  • The Ethical Leader: Johns Hopkins University
  • Sports Marketing: The Technological Formula: Real Madrid Graduate School Universidad Europea
  • Cloud SQL for MySQL: Qwik Start: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok