• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Build Your Marketing Insights Google Analytics Foundations

    Skills you'll gain: Google Analytics, Data Storytelling, Data Presentation, Marketing Analytics, Web Analytics, Data Validation, Dashboard, Customer Insights, Data-Driven Decision-Making, Predictive Analytics, Analytics, Information Privacy, Data Collection, Key Performance Indicators (KPIs), Real Time Data

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    Making Successful Decisions through the Strategy, Law & Ethics Model

    Skills you'll gain: Intellectual Property, Strategic Decision-Making, Decision Making, Arbitration, Mediation, Business Ethics, Leadership, Law, Regulation, and Compliance, Business Strategy, Talent Acquisition, Contract Management, Innovation, Regulatory Compliance, Human Resources, Product Development, Business Risk Management, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    449 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Unstructured Data, Semantic Web, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Visualization Software, Python Programming

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Marketing e vendas B2B: Fechando novos negócios

    Skills you'll gain: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    451 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing Data, Boost Conversions

    Skills you'll gain: Marketing Analytics, Web Analytics, Content Performance Analysis, Marketing Effectiveness, Marketing Automation, Data Analysis, Customer Insights, Data-Driven Decision-Making, Statistical Analysis, Web Analytics and SEO, Model Evaluation, Anomaly Detection, Continuous Monitoring, Quality Assessment, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Affiliate Marketing For Passive Income - 2026

    Skills you'll gain: Search Engine Optimization, Generative AI Agents, Video Production, Email Automation, Sales Strategy, Advertising, Inside Sales, AI Orchestration, Online Advertising, Marketing Channel, Marketing, Performance marketing, Product Promotion, AI Workflows, Marketing Strategies, Content Marketing, Entrepreneurship, Web Analytics, New Business Development, Agentic systems

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Linkedin Ads Course : Master B2B Lead Generation

    Skills you'll gain: Online Advertising, Performance marketing, Social Media Marketing, Social Media Strategy, Customer Engagement, Customer Insights

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    El futuro del marketing deportivo

    Skills you'll gain: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Design and Implement a Source Control Strategy

    Skills you'll gain: Application Deployment, Azure DevOps, Continuous Deployment, Git (Version Control System), Version Control, Microsoft Azure, Release Management, Code Review

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Campaigns: Data-Driven Marketing

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Cross-Channel Marketing, Customer Analysis, Target Audience, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Data Presentation, Advertising Campaigns, Digital Marketing, Performance marketing, Marketing Strategies, Consumer Behaviour, Data-Driven Decision-Making, Performance Analysis, Marketing Budgets

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Marketing Performance Using R and Excel

    Skills you'll gain: Marketing Analytics, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Market Analysis, Sales Management, Customer Insights, Loyalty Programs, Data-Driven Decision-Making, Customer Service, Predictive Analytics, Business Metrics, Case Studies, R Programming, Performance Metric

    Beginner · Course · 1 - 4 Weeks

1…454647…437

In summary, here are 10 of our most popular marketing strategy courses

  • Build Your Marketing Insights Google Analytics Foundations: Board Infinity
  • Making Successful Decisions through the Strategy, Law & Ethics Model: University of Michigan
  • Network Analysis for Marketing Analytics: University of Colorado Boulder
  • Marketing e vendas B2B: Fechando novos negócios: Universidade de São Paulo
  • Implementación del Marketing Mix Proyecto Capstone: IE Business School
  • Analyze Marketing Data, Boost Conversions: Coursera
  • Affiliate Marketing For Passive Income - 2026: Alex Genadinik
  • Linkedin Ads Course : Master B2B Lead Generation: LearnKartS
  • El futuro del marketing deportivo: Real Madrid Graduate School Universidad Europea
  • Design and Implement a Source Control Strategy: Whizlabs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok