• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Effectuation: Lessons From Expert Entrepreneurs

    Skills you'll gain: Ideation, Resource Management, Resourcefulness, Entrepreneurship, Dealing With Ambiguity, Creative Problem-Solving, Open Mindset, Overcoming Obstacles, Growth Mindedness, Resource Utilization, Stakeholder Management, Innovation, Problem Solving, Stakeholder Engagement, Tenacity, Proactivity, Adaptability, Action Oriented, New Business Development, Persuasive Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alfaisal University | KLD

    مقدمة في علم الاقتصاد | Introduction to Economics

    Skills you'll gain: Economics, General Finance, Resource Allocation, Decision Making, Resource Utilization, Investments, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    الثقافة المالية | Financial Literacy

    Skills you'll gain: Cash Management, Cash Flows, Loans, Deposit Accounts, Financial Planning, Consumer Lending, Fraud detection, General Finance, General Lending, Loss Prevention, Banking Services, Budgeting, Financial Acumen, Financial Management, Banking, Wealth Management, Expense Management, Financial Inclusion, Cost Reduction

    4.9
    Rating, 4.9 out of 5 stars
    ·
    163 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Dubai Hospitality Marketing

    Skills you'll gain: Hospitality Management, Online Advertising, Customer Analysis, Promotional Strategies, Digital Advertising, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience strategy (CX), Customer experience improvement, Marketing, Marketing Planning, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Customer Relationship Management, Adaptability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Skills for New Manager Success

    Skills you'll gain: Leadership and Management, Leadership Development, Team Management, Leadership, Team Leadership, Initiative and Leadership, Organizational Development, Professional Development, Communication Strategies, Professionalism, Strategic Leadership, Verbal Communication Skills, Conflict Management, Communication, Behavior Management, Performance Analysis, Business Management, Trustworthiness, Adaptability, Problem Solving

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Non-Equilibrium Applications of Statistical Thermodynamics

    Skills you'll gain: Chemical Engineering, Chemistry, Thermal Management, Mechanical Engineering, Process Engineering, Analytical Chemistry, Engineering Calculations, Numerical Analysis, Differential Equations, Physics, Applied Mathematics, Simulation and Simulation Software, Energy and Utilities

    4.4
    Rating, 4.4 out of 5 stars
    ·
    83 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique

    Silicon Thin Film Solar Cells

    Skills you'll gain: Semiconductors, Materials science, Energy and Utilities, Sustainable Technologies, Chemical Engineering, Production Process, Physics

    4.2
    Rating, 4.2 out of 5 stars
    ·
    121 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Economics for Capital Markets

    Skills you'll gain: Financial Trading, Financial Market, Market Data, Economics, Capital Markets, Market Dynamics, Financial Policy, Business Economics, General Finance, Securities Trading, Market Trend, Banking, Investment Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research & Business Intelligence Mastery

    Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Consumer Behaviour, Global Marketing, Market Trend, Customer Analysis, Analytical Skills, Case Studies, Customer Insights, Report Writing, Company, Product, and Service Knowledge

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Parsons School of Design, The New School

    Using Design to Generate Innovative Business Solutions

    Skills you'll gain: Solution Design, Conversion Funnel Analysis, Design Thinking, Sustainable Business, Process Design, Business Solutions, Business Modeling, Growth Strategies, Strategic Thinking, Innovation, Value Propositions, User Experience, Prototyping, Consumer Behaviour, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Interpretable Machine Learning Applications: Part 2

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Data Preprocessing, Classification Algorithms, Random Forest Algorithm, Data Transformation, Machine Learning Methods, Model Training, Predictive Modeling, Regression Analysis, Feature Engineering, Decision Tree Learning, Machine Learning, Exploratory Data Analysis, Performance Measurement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    28 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Behavioural Base Safety

    Skills you'll gain: Safety Culture, Behavioral Management, Behavior Management, Accident Prevention, Safety Training, Positive Behavior Support, Safety Assurance, Applied Behavior Analysis, Proactivity, Coaching, Trustworthiness, Constructive Feedback, Recognizing Others, Case Studies

    Intermediate · Course · 1 - 4 Weeks

1…686970…129

In summary, here are 10 of our most popular consumer behavior courses

  • Effectuation: Lessons From Expert Entrepreneurs: University of Virginia
  • مقدمة في علم الاقتصاد | Introduction to Economics: Alfaisal University | KLD
  • الثقافة المالية | Financial Literacy: Alfaisal University | KLD
  • Dubai Hospitality Marketing : Dubai College of Tourism
  • Skills for New Manager Success: Minnesota State University, Mankato
  • Non-Equilibrium Applications of Statistical Thermodynamics: University of Colorado Boulder
  • Silicon Thin Film Solar Cells: École Polytechnique
  • Economics for Capital Markets: Corporate Finance Institute
  • Market Research & Business Intelligence Mastery: EDUCBA
  • Using Design to Generate Innovative Business Solutions: Parsons School of Design, The New School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok