Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Compliance Training, Compliance Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Regulation and Legal Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Compliance Reporting, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Compliance Auditing, Internal Communications, Procedure Development, Business Ethics, Risk Management, Business Strategy
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Web Scraping, Data Synthesis, Data Cleansing, Text Mining, Data Manipulation, AI Enablement, Data Analysis Software, Unstructured Data, Prompt Engineering, Business Analytics, Data Management
Intermediate · Guided Project · Less Than 2 Hours
Northeastern University
Skills you'll gain: Health Informatics, Decision Support Systems, Process Mapping, Business Analytics, Predictive Analytics, Data-Driven Decision-Making, Customer experience strategy (CX), Artificial Intelligence and Machine Learning (AI/ML), Analytics, Applied Machine Learning, Healthcare Industry Knowledge, Performance Metric
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Magnetic Resonance Imaging, Neurology, Medical Imaging, Diagnostic Radiology, Anatomy, Radiology, Image Analysis, Data Analysis, X-Ray Computed Tomography, Data Manipulation, Analytical Skills, Experimentation, Statistical Analysis, Biomedical Technology, Advanced Analytics, Network Analysis, R Programming, Data Processing, Research Design, Statistics
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Dashboard, Power BI, Data Storytelling, Data Visualization Software, Data Visualization, Data Presentation, Advanced Analytics, Statistical Reporting, Interactive Data Visualization, Business Intelligence, Data Analysis, Web Content Accessibility Guidelines
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Team Performance Management, Performance Management, Key Performance Indicators (KPIs), Performance Measurement, Employee Performance Management, Management Training And Development, Performance Metric, Performance Improvement, Human Resource Strategy, Performance Analysis, Business Metrics, Performance Review, Constructive Feedback, Organizational Strategy, Accountability, Employee Engagement, Data-Driven Decision-Making, Analytics, Continuous Improvement Process, Driving engagement
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Portfolio Risk, Fundraising and Crowdsourcing, Market Analysis, Fraud detection
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Adobe Illustrator, Adobe Express, Adobe Photoshop, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, Graphic Design, Graphics Software, Adobe Firefly, User Interface and User Experience (UI/UX) Design, Visual Design, File Management, Process Design, Design Reviews, Prompt Engineering, Image Quality, Branding, Storytelling
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: AI Workflows, Agentic systems, AI Orchestration, AI Enablement, Advanced Analytics, Data Processing, Enterprise Architecture, Automation, Data Transformation, Artificial Intelligence, Continuous Improvement Process, Data Quality, Application Deployment, Scalability, Performance Tuning, Business Metrics, Software Design Patterns
Intermediate · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Responsive Web Design, AI Personalization, Web Analytics and SEO, HTML and CSS, Web Content, Application Security, Web Servers, Cloud Hosting, Control Panels
Beginner · Course · 1 - 4 Weeks