Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Michigan
Skills you'll gain: Logistic Regression, Forecasting, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Sports Medicine, Correlation Analysis, Data Preprocessing, Predictive Modeling, Matplotlib, Applied Machine Learning, Statistical Modeling, Injury Prevention, Athletic Training, Analytics, Data Analysis, Statistical Analysis, Python Programming
Intermediate · Specialization · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Customer Demand Planning, Data Storytelling, Procurement, Supplier Management, Supply Chain, Regression Analysis, Supplier Performance Management, Inventory Control, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Business Intelligence, Materials Management, Strategic Decision-Making, Data Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Statistical Visualization, Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Apache Hive, Data Collection, Data Mart, Data Science, Data Warehousing, Data Visualization, Analytics, Data Cleansing, Apache Spark, Data Lakes, Data Visualization Software, Relational Databases, Microsoft Excel
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Target Audience, Content Creation, Social Media Campaigns, Smart Goals, Social Media Strategy, Marketing Effectiveness, Instagram, Online Advertising, Marketing Analytics, Advertising Campaigns, Advertising, Marketing, Digital Advertising, Presentations, Digital Marketing, Brand Management
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Digital Marketing Institute
Skills you'll gain: Digital Media Strategy, Social Media Marketing, Content Marketing, Digital Marketing, Marketing, Social Media, Marketing Strategies, Digital Content, Social Media Strategy, Integrated Marketing Communications, Consumer Behaviour, Digital Transformation, Content Strategy, Scheduling, Target Audience, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence
Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Process Mapping, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Strategic Marketing, Business Ethics, Marketing Psychology, Marketing, Social Sciences, International Relations, Culture, Business Management, Business, Sustainable Business
Beginner · Specialization · 3 - 6 Months
University of California, Davis
Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing
Intermediate · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Exploratory Data Analysis, Generative AI, Analytics, Data Analysis, Extract, Transform, Load, Data Integration, Interactive Data Visualization, Data Visualization, Real Time Data, Predictive Analytics, Data-Driven Decision-Making, Data Storytelling, Predictive Modeling, Forecasting, Data Transformation, Descriptive Analytics, Data Modeling, Data Quality, Risk Analysis, Model Evaluation
Beginner · Course · 1 - 4 Weeks

DeepLearning.AI
Skills you'll gain: Pandas (Python Package), Data Visualization, Time Series Analysis and Forecasting, Matplotlib, Data Visualization Software, Statistical Inference, Statistical Analysis, Seaborn, Exploratory Data Analysis, Descriptive Statistics, NumPy, Data Manipulation, Programming Principles, Python Programming, Regression Analysis, Forecasting
Beginner · Course · 1 - 3 Months