Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Universidade de São Paulo
Skills you'll gain: Talent Management, Team Management, Product Development, Business Planning, Decision Making, Agile Product Development, Strategic Decision-Making, Business Operations, Leadership, Business Strategy, Culture Transformation, Prioritization, A/B Testing, Scalability, Employee Engagement
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Data Ethics, Responsible AI, Model Evaluation, Predictive Modeling, AI Security, OpenAI, Algorithms, Data Collection, Machine Learning, Predictive Analytics, Information Privacy, Artificial Intelligence, Game Theory, Large Language Modeling, Ethical Standards And Conduct, Data Preprocessing, Personally Identifiable Information, Machine Learning Algorithms, Analytical Skills, AI Enablement
Beginner · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Sustainable Business, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Corporate Strategy, Environmental Social And Corporate Governance (ESG), Competitive Analysis, Sustainable Development, Digital Transformation, Innovation
Beginner · Specialization · 3 - 6 Months

Salesforce
Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Campaign Management, Sales Process, Sales Operations, Customer Relationship Management (CRM) Software, Data Import/Export, Data Cleansing
Beginner · Course · 1 - 4 Weeks

Universidad de Chile
Skills you'll gain: Cost Accounting, Management Reporting, Small Business Accounting, Cost Management, Management Accounting, Financial Reporting, Operating Expense, Inventory Accounting, Material Handling, Labor Compliance, Business Administration
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting
Intermediate · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Database Design, SQL, Database Management Systems, NoSQL, Relational Databases, Data Warehousing, Database Theory, Database Architecture and Administration, Database Administration, Databases, Database Systems, Database Management, Data Modeling, Query Languages, Big Data, Data Architecture, Database Application, Data Integrity, Data Access, Data Science
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of Toronto
Skills you'll gain: Human Centered Design, User Research, Design Thinking, Design Research, Product Design, Prototyping, Qualitative Research, Innovation, User Feedback, Diversity and Inclusion, Workplace inclusivity, Brainstorming, Empathy, Ideation, Creativity, Needs Assessment, Product Testing, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, Probability Distribution, R Programming, Biostatistics, Data Science, Statistics, Mathematical Modeling, Data Analysis, Data Modeling, Applied Mathematics
Advanced · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Strategic Decision-Making, Market Analysis
Beginner · Course · 1 - 4 Weeks
The University of Sydney
Skills you'll gain: Health Technology, Patient Communication, Health Informatics, Health Care, Health Systems, Health Information Management, Health Care Procedure and Regulation, Data Quality, Health Policy, Clinical Data Management, Electronic Medical Record, Digital Communications, Data Governance, Data Analysis, Data Integrity, Digital Transformation, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Social Media, Competitive Analysis, Marketing, Customer Engagement, Professional Networking, Marketing Strategies, Social Media Strategy, Performing Arts, Content Strategy, Marketing Channel, Entrepreneurship
Intermediate · Course · 1 - 4 Weeks