Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Michigan
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Higher Education, Student Engagement, Social Justice, Community Outreach, Case Law, Cultural Diversity, Socioeconomics, Case Studies, Advocacy
Mixed · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Data Validation, Exploratory Data Analysis, A/B Testing, Analysis, Predictive Analytics, Predictive Modeling
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Video Production, Social Media Content, Social Media Marketing, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Mathematics Education, Lesson Planning, Pedagogy, Education Software and Technology, Teaching, Simulations, Discussion Facilitation, Digital pedagogy, Cultural Responsiveness
Beginner · Course · 1 - 3 Months

Politecnico di Milano
Skills you'll gain: Pedagogy, Instructional Design, Innovation, Education Software and Technology, Learning Theory, Creativity, Critical Thinking, Problem Solving
Beginner · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Adult Education, Classroom Management, Communication, Literacy, Cultural Diversity, Training Programs, Teaching, Language Learning, Course Development, Intercultural Competence, Instructional Strategies, Research
Beginner · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Lead Generation, Marketing Automation, Social Media, Social Media Marketing, Copywriting, Web Analytics, Automation
Beginner · Guided Project · Less Than 2 Hours

West Virginia University
Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Advertising, Online Advertising, Paid media, Budget Management, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica de Chile
Skills you'll gain: Transportation Operations, Transportation Management, Network Analysis, Operations Research, Systems Analysis, Operational Analysis, Analysis, Demand Planning, Mathematical Modeling, Econometrics, Markov Model, Behavioral Economics, Economic Development, Economics, Policy, and Social Studies, Cost Benefit Analysis, Market Dynamics, Customer Demand Planning, Probability, Social Impact, Model Evaluation
Mixed · Course · 1 - 3 Months