Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Illinois Urbana-Champaign
Skills you'll gain: Multimedia, Liberal Arts, Social Justice, Oral Expression, Music, World History, Creativity, Aesthetics, Writing and Editing
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Research, Usability Testing, Persona (User Experience), Interaction Design, User Experience Design, User Interface (UI), User Experience, Design Research, Usability, User Centered Design, User Interface (UI) Design, Figma (Design Software), Design Elements And Principles, Wireframing, Web Design, UI Components, Prototyping, Front-End Web Development
Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, Entrepreneurial Finance, Financial Analysis, Target Market, User Feedback, Entrepreneurship, Team Building, New Product Development, Leadership Development, New Business Development, Business Marketing, Performance Metric, Revenue Forecasting, Product Development, Profit and Loss (P&L) Management, Cash Flows
Beginner · Specialization · 3 - 6 Months
Michigan State University
Skills you'll gain: Photography, Photo Editing, Image Quality, Peer Review, Digital Publishing, Creativity, Information Privacy, Web Design and Development
Mixed · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Automation, Electric Power Systems, Emerging Technologies, Economics, Policy, and Social Studies, Technology Solutions, Sustainable Systems, Transportation Operations, Socioeconomics, Social Impact, Sustainable Development, Social Justice, Environmental Issue, Policy Analysis, Health Equity, Disabilities, Diversity Equity and Inclusion Initiatives, Climate Change Mitigation, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Customer Relationship Management, Entrepreneurship, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management
Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Community Mental Health Services, Substance Abuse, Stress First Aid, Crisis Intervention, Mental Health, Mental Health Diseases and Disorders, Community Health, Social Determinants Of Health, Behavioral Health, Psychosocial Assessments, Diversity Awareness, Cultural Diversity
Beginner · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, Security Controls, Marketing Analytics, Online Advertising, Marketing
Beginner · Guided Project · Less Than 2 Hours

Universiteit Leiden
Skills you'll gain: Ancient History, Culture, Language Learning, Anthropology, Social Studies, Multilingualism, Literacy, Research, Research Methodologies
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic Design, Graphic and Visual Design, Content Creation, Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Peer Review, Blockchain, Market Opportunities, Business Analysis, Competitive Analysis, Case Studies, Market Analysis, Solution Design, New Business Development, Business Modeling, Value Propositions, Business Strategy, Market Research, Target Audience
Intermediate · Course · 1 - 3 Months