Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Content Performance Analysis, Social Media Content, Social Media Marketing, Social Media Management, Social Media, Scheduling, Digital Marketing, User Accounts
Beginner · Guided Project · Less Than 2 Hours

University of Toronto
Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Innovation, Business Analytics, Analysis, Sociology, Diversity Equity and Inclusion Initiatives, Social Justice, Case Studies, Human Centered Design, Leadership Development, Product Development, Risk Mitigation
Beginner · Course · 1 - 4 Weeks
Illinois Tech
Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Business Strategies, Innovation, Strategic Thinking, Cost Reduction, Economics, Market Trend, Strategic Decision-Making, Price Negotiation, Global Marketing, Market Analysis, Strategic Planning, Team Leadership, Adaptability
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of Washington
Skills you'll gain: Business Correspondence, Business Writing, English Language, Language Competency, Writing, Business Communication, Communication
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AI Product Strategy, Backlogs, Agile Product Development, Stakeholder Communications, Product Roadmaps, Virtual Teams, Stakeholder Management, Agile Project Management, Product Strategy, Agile Methodology, User Story, Communication, Cross-Functional Collaboration, Product Lifecycle Management, Product Management, Negotiation, Product Requirements, Sprint Planning, Conflict Management, Scaled Agile Framework
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Channel, Digital Transformation, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Price Negotiation, Consumer Behaviour, Innovation
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Web Content Accessibility Guidelines, Emerging Technologies, Virtual Environment, Display Devices, Design Strategies, Human Computer Interaction, User Experience Design, Information Privacy, Conceptual Design, Diversity Equity and Inclusion Initiatives, Innovation, Personally Identifiable Information, Safety and Security, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

University of Rochester
Skills you'll gain: Music History, World Music, Music, World History, Performing Arts, Media Production
Beginner · Course · 1 - 3 Months

Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Business Marketing, Microsoft Excel, Marketing Strategies, Customer Acquisition Management, Content Marketing, Financial Analysis, Branding, Market Research, Social Media Strategy, Adaptability, Digital Marketing, Data Visualization
Beginner · Specialization · 3 - 6 Months

Emory University
Skills you'll gain: Emergency Response, Crisis Intervention, Hazard Communication (HazCom), Media and Communications, Interpersonal Communications, Persuasive Communication, Risk Management, Public Health and Disease Prevention, Public Health, Health Policy, Patient Education And Counseling, Cultural Sensitivity
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business
Intermediate · Guided Project · Less Than 2 Hours