Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Michigan
Skills you'll gain: Generative AI, ChatGPT, Large Language Modeling, Prompt Engineering, Responsible AI, Data Ethics, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Social Impact, Business Economics, Culture, Business Ethics, Law, Regulation, and Compliance, Intellectual Property
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic Design, Graphic and Visual Design, Content Creation, Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Universiteit Leiden
Skills you'll gain: Music, Social Studies, Economics, Policy, and Social Studies, Culture, Social Sciences, Socioeconomics, Social Impact, Liberal Arts, Sociology, Political Sciences, Ethical Standards And Conduct, Psychology
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Oral Expression, Human Learning, Education Software and Technology, Technical Communication, Education and Training, Writing, Community Outreach, Learning Theory, Research, Technical Writing, Learning Management Systems, Scientific Methods, Media and Communications, Science and Research, Persuasive Communication, Program Evaluation, Interviewing Skills, Photography, Infographics, Storytelling
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Psychology, Human Learning, Human Development, Scientific Methods, Social Sciences, Culture, Mental Health Diseases and Disorders, Research
Beginner · Course · 1 - 4 Weeks
University of Minnesota
Skills you'll gain: Pain Management, Preventative Care, Chronic Diseases, Health Care, Stress Management, Behavioral Health, Personal Development, Patient-centered Care, Exercise Therapy, Resilience, Mindfulness, Systems Thinking, Neurology, Nutrition and Diet
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Content, Content Creation, Content Performance Analysis, Content Marketing, Social Media, Drive Engagement, Social Media Strategy, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

University of New Mexico
Skills you'll gain: Global Marketing, International Finance, Intercultural Competence, Organizational Structure, Business, Small Business Accounting, Business Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Market Dynamics, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Focus Group, Trend Analysis, Competitive Analysis, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Creativity, Innovation, Higher Education, Student-Centred Learning, Entrepreneurship, Professional Development, Training and Development, Training Programs, Collaboration, Project Design, Problem Solving, New Business Development, Adaptability, Social Impact
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: LinkedIn, Professional Networking, Dashboard, Social Media, Relationship Building, Professionalism
Beginner · Guided Project · Less Than 2 Hours

The State University of New York
Skills you'll gain: Emergency Response, Crisis Intervention, Safety and Security, Hazard Communication (HazCom), Risk Management, Social Determinants Of Health, Media and Communications, Public Health, Vulnerability, Community Development, Cultural Diversity
Beginner · Course · 1 - 4 Weeks