Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Keller Williams
Skills you'll gain: Real Estate Sales, Lead Generation, Sales Presentation, Prospecting and Qualification, Closing (Sales), Sales Prospecting, Client Services, Negotiation, Consultative Selling, Marketing, Customer Relationship Building, Contract Management
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Marketing Materials, Advertising, Marketing Design, Data Visualization, Content Creation, Graphic Design, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Business, Market Dynamics, Supply Chain Management, Business Strategy, Business Operations, Logistics Management, Business Economics, Marketing, Competitive Analysis, Profit and Loss (P&L) Management, Value Propositions, Strategic Decision-Making, Market Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Social Media Marketing, Social Media Campaigns, Web Analytics, Campaign Management
Beginner · Guided Project · Less Than 2 Hours

University of Alberta
Skills you'll gain: International Relations, Socioeconomics, Cultural Sensitivity, Global Marketing, Cultural Diversity, Natural Resource Management, World History, Culture, Sustainable Development, Economic Development, Economics, Environment and Resource Management, Governance
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Education Software and Technology, Wealth Management, Supervised Learning, Machine Learning, Financial Services, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, FinTech, Data Mining, AI Personalization, Learning Theory, Regulatory Compliance, Financial Planning, Relationship Building, Risk Modeling, Legal Risk
Intermediate · Specialization · 1 - 3 Months

University of California San Diego
Skills you'll gain: Model Deployment, Data Manipulation, MLOps (Machine Learning Operations), Flask (Web Framework), Application Deployment, Data Preprocessing, Django (Web Framework), Web Applications, Predictive Modeling, Machine Learning, Python Programming
Mixed · Course · 1 - 3 Months

Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning, Business Strategy, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Storyboarding, Color Theory, Graphic Design, Graphic and Visual Design, Organizational Skills, Design, Storytelling, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Process Capability, Sampling (Statistics), R (Software), Correlation Analysis, Statistical Inference, Probability Distribution, Statistical Visualization, R Programming, Statistical Process Controls, Statistical Hypothesis Testing, Statistical Methods, Data Science, Statistics, Data Analysis, Statistical Analysis, Data Analysis Software, Probability, Descriptive Statistics, Quality Improvement, Process Engineering
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Microsoft SQL Servers, SQL, Database Management, Databases, Data Integration, Managed Services, Data Migration, Cloud Services
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Preprocessing, Model Deployment, Model Evaluation, Supervised Learning, Decision Tree Learning, Applied Machine Learning, Predictive Modeling, Random Forest Algorithm, Feature Engineering, SAS (Software), Machine Learning, Data Analysis, Business Analysis, Artificial Neural Networks, Classification Algorithms, No-Code Development, Statistical Programming
Intermediate · Course · 1 - 3 Months