Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Johns Hopkins University
Skills you'll gain: Social Justice, Social Sciences, Cultural Responsiveness, Sociology, World History, Cultural Diversity, International Relations, Political Sciences, Policy Analysis, Advocacy, Demography
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business
Beginner · Guided Project · Less Than 2 Hours

Rutgers the State University of New Jersey
Skills you'll gain: Political Sciences, Policy Analysis, Social Sciences, Social Justice, Economics, Policy, and Social Studies, Public Policies, Governance, Law, Regulation, and Compliance, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Pinterest, Professional Networking, Organizational Skills, User Accounts, Content Development and Management, Social Media, Collaboration, Project Portfolio Management, Driving engagement, Resourcefulness, Research
Beginner · Guided Project · Less Than 2 Hours

University of Washington
Skills you'll gain: Public Speaking, Persuasive Communication, Presentations, Verbal Communication Skills, Communication, Drive Engagement, Constructive Feedback, Communication Strategies, Stress Management, Leadership and Management, Human Learning
Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Negotiation, Contract Negotiation, Procurement, Strategic Sourcing, Goal Setting, Communication, Business Research, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Innovation, Business Management, Performance Management, Governance, Case Studies, Organizational Effectiveness, Corporate Strategy, Business Leadership, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Social Studies, Economics, Market Dynamics, Storytelling
Beginner · Course · 1 - 3 Months
West Virginia University
Skills you'll gain: Sales Territory Management, Sales Management, Sales, Marketing Budgets, Business Ethics, Sales Strategy, Legal Risk, Forecasting, Budgeting, Performance Analysis, Pareto Chart, Market Analysis
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Generative AI, Artificial Intelligence, Image Analysis, Creativity, Prompt Engineering, Creative Design, Responsible AI, Music, Problem Solving, Critical Thinking
Beginner · Course · 1 - 3 Months

Shanghai Jiao Tong University
Skills you'll gain: Business Communication, Oral Expression, Communication, Business Writing, Oral Comprehension, Language Learning, Business Technologies, Grammar, Vocabulary, Collaboration, Time Management, Critical Thinking
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Instagram, Graphic and Visual Design, Graphic Design, Social Media Content, Social Media, Social Media Marketing, Content Creation, Facebook, Animations, Storytelling, User Accounts
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Public Speaking, Presentations, Verbal Communication Skills, Communication, Influencing, Storytelling, Non-Verbal Communication, Composure, Creativity, Rapport Building, Adaptability
Beginner · Course · 1 - 4 Weeks