• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Preview
    Preview
    N

    Northwestern University

    Scaling Operations: Linking Strategy and Execution

    Skills you'll gain: Data-Driven Decision-Making, Strategic Sourcing, Operational Analysis, Operations Management, Business Operations, Capacity Planning, Supply Chain, Competitive Analysis, Strategic Decision-Making, Business Strategy, Supplier Relationship Management, Case Studies, Return On Investment, Planning, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    263 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Strategy & Economic Analysis

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Product Lifecycle Management, Business Strategy, Competitive Analysis, Business Economics, Innovation, Strategic Thinking, Cost Reduction, Economics, Market Trend, Strategic Decision-Making, Price Negotiation, Global Marketing, Market Analysis, Organizational Strategy, Strategic Planning, Team Leadership, Adaptability

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    204 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Leadership and Negotiation Skills

    Skills you'll gain: Negotiation, Strategic Decision-Making, Emotional Intelligence, Communication, Conflict Management, Cultural Diversity, Relationship Building, Strategic Thinking, Interpersonal Communications, Communication Strategies, Collaboration, Empathy, Complex Problem Solving, Active Listening, Plan Execution, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    200 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    MedCerts

    Human Anatomy and Medical Terminology Fundamentals

    Skills you'll gain: Medical Terminology, Pulmonology, Pathology, Endocrinology, Cardiology, Medical Records, Respiratory Therapy, Neurology, Obstetrics And Gynecology, General Medical Tests and Procedures, Diagnostic Tests, Urology, Gynecology, Anatomy, Human Musculoskeletal System, Health Information Management and Medical Records, Cell Biology, Orthopedics, Physiology, Immunology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    269 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Empresas Familiares

    Skills you'll gain: Value Propositions, Innovation, Entrepreneurship, Ideation, Market Opportunities, New Product Development, Leadership, Organizational Leadership, Business Leadership, Business Modeling, Leadership and Management, Governance, Strategic Leadership, Corporate Strategy, Business Strategy, Leadership Development, Succession Planning, Lean Methodologies, Growth Strategies, Business Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    245 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Linux and Bash for Data Engineering

    Skills you'll gain: Bash (Scripting Language), Linux Commands, Shell Script, Linux, Linux Administration, Unix Shell, File Management, Unix, Unix Commands, File Systems, Scripting, Command-Line Interface, Scripting Languages, Remote Access Systems, Data Manipulation, Data Processing, Data Management, Development Environment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    132 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Return On Investment, Operations Management, Process Analysis, Financial Accounting, Operational Efficiency, Financial Reporting, Income Statement, Capital Budgeting, Marketing, Cash Flows, Finance, Financial Acumen, Business Operations, Balance Sheet, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    341 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Content Marketing Using Generative AI

    Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Persona Development

    4
    Rating, 4 out of 5 stars
    ·
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Getting Started with Google Workspace en Español

    Skills you'll gain: Gmail, Google Docs, Google Sheets, Google Workspace, Presentations, Spreadsheet Software, Calendar Management, File Management, Excel Formulas, Excel Macros, Data Visualization, Version Control, Sales Presentations, Document Management, Meeting Facilitation, Setting Appointments, Collaborative Software, Product Demonstration, Productivity Software, Email Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    631 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Identifying Security Vulnerabilities

    Skills you'll gain: Threat Modeling, Secure Coding, Cryptography, Open Web Application Security Project (OWASP), Encryption, Application Security, Vulnerability Assessments, Data Security, Exploitation techniques, Security Controls, Authentications, Vulnerability Management, Personally Identifiable Information

    4.7
    Rating, 4.7 out of 5 stars
    ·
    178 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain, Cryptoassets, and Decentralized Finance

    Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Modeling, Payment Systems, Emerging Technologies, Business Transformation, Distributed Computing, Transaction Processing, Identity and Access Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    382 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Emory University

    Communicating During Global Emergencies

    Skills you'll gain: Emergency Response, Crisis Intervention, Hazard Communication (HazCom), Media and Communications, Interpersonal Communications, Persuasive Communication, Risk Management, Public Health and Disease Prevention, Public Health, Health Policy, Patient Education And Counseling, Cultural Sensitivity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    362 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
next-gen brand management
hospitality luxury brand management
brand and product management
introduction to strategic brand management
1…265266267…834

In summary, here are 10 of our most popular brand management courses

  • Scaling Operations: Linking Strategy and Execution: Northwestern University
  • Strategy & Economic Analysis: Illinois Tech
  • Leadership and Negotiation Skills: Tecnológico de Monterrey
  • Human Anatomy and Medical Terminology Fundamentals: MedCerts
  • Empresas Familiares: Tecnológico de Monterrey
  • Linux and Bash for Data Engineering: Duke University
  • 商务基础 (中文版): University of Pennsylvania
  • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
  • Getting Started with Google Workspace en Español: Google Cloud
  • Identifying Security Vulnerabilities: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok