Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Michigan State University
Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Search Engine Optimization, Content Management, Web Design, Information Architecture, Web Design and Development, Goal Setting, Project Implementation, Project Closure
Beginner · Guided Project · Less Than 2 Hours

University of Toronto
Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Ethics, Stakeholder Management, Corporate Strategy, Business Transformation, Governance, Business Leadership, Sustainable Business, Social Impact, Innovation, Stakeholder Analysis, Leadership
Beginner · Course · 1 - 4 Weeks

Universiteit Leiden
Skills you'll gain: Risk Management, Safety and Security, Threat Management, Public Safety and National Security, Security Strategy, Case Studies, Crisis Management, Cybersecurity, International Relations, Governance, Environmental Issue, Cultural Diversity, Complex Problem Solving
Beginner · Course · 1 - 3 Months

Imperial College London
Skills you'll gain: Public Health, Community Health, Health Policy, Health Equity, Health Promotion, Social Determinants Of Health, Social Justice, Cultural Responsiveness, Qualitative Research, Program Evaluation, Research Methodologies, Collaboration
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Customer Acquisition Management, Customer Insights, Customer Relationship Management, Brand Loyalty, Customer Engagement, Marketing Analytics, Customer experience strategy (CX), Data-Driven Decision-Making, Marketing Strategies, Growth Strategies, Return On Investment, Business Metrics
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Presentations, Marketing Design, Marketing Materials, Social Media Content, Promotional Materials, Social Media, Content Creation, Content Marketing, Marketing, Graphic Design, Business Communication, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Business Process Modeling, Responsible AI, AI Product Strategy, Business Process, Digital Transformation, Business Process Management, Google Gemini, Workflow Management, AI Enablement, ChatGPT, Market Opportunities, Scalability, Product Management, Generative AI, Sustainable Development, Social Impact, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation
Intermediate · Specialization · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Epidemiology, Trend Analysis, Chronic Diseases, Public Health, Public Health and Disease Prevention, Health Policy, Data Analysis, Biostatistics, System Monitoring, Health Informatics, Technical Communication, Media and Communications, Infectious Diseases, Law, Regulation, and Compliance, Data Ethics, Data Collection, Risk Analysis, Information Privacy
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Culture, Intercultural Competence, Cultural Diversity, Psychology, Social Justice, Anthropology
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Presentations, Graphic Design, Data Visualization, Marketing Materials, Social Media Content, Social Media Marketing, Content Creation, Marketing Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

The Chinese University of Hong Kong
Skills you'll gain: Art History, Ancient History, World History, Cultural Diversity, Anthropology, Sociology, Policy Analysis, Political Sciences, Economics, Governance
Mixed · Course · 1 - 3 Months