Content marketing courses can help you learn SEO strategies, audience engagement techniques, content creation, and analytics. You can build skills in crafting compelling narratives, optimizing content for search engines, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, HubSpot, and social media management platforms, showing how these resources can enhance your content strategy and track performance.

Skills you'll gain: Prompt Engineering, OpenAI API, Generative AI, Scripting, Python Programming, Test Case, Application Programming Interface (API), Application Development, Machine Learning, Software Engineering
Intermediate · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications
Beginner · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Sales Presentations, Brainstorming, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Business Marketing, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Employee Surveys, Product Promotion, Communication Strategies, Vocabulary
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Marketing, Cultural Sensitivity, Marketing Management, Branding, Marketing Strategies, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Product Promotion, Market Opportunities, Strategic Planning
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Information Architecture, User Experience, Content Management, Usability, UI/UX Research, Usability Testing, Design Research, User Centered Design, User Research, Statistical Analysis, Content Strategy, Goal Setting, Sample Size Determination
Intermediate · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Lesson Planning, Differentiated Instruction, Instructional Strategies, Curriculum Planning, Peer Review, Instructional Design, Developing Training Materials, Student Engagement, Community Outreach, Parent Communication
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Generative AI, Blogs, Search Engine Optimization, Content Strategy, Web Content, Content Creation, Keyword Research, ChatGPT
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Content Creation, Marketing, Branding
Beginner · Guided Project · Less Than 2 Hours

Universidad Nacional Autónoma de México
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Target Audience, Digital Marketing, Performance Analysis, Content Creation, Marketing, Marketing Strategies, Campaign Management, Customer Engagement, Instagram, Performance Metric, Brand Management, Facebook, Trend Analysis, LinkedIn, Business Metrics, Crisis Management
Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Marketing Budgets, Performance Metric, Performance marketing, Pay Per Click Advertising, Paid media, Marketing Strategies, Search Engine Optimization, Data-Driven Decision-Making, Marketing Automation, Digital Marketing, Marketing
Beginner · Specialization · 1 - 3 Months