Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Canva (Software), Photo Editing, Content Creation, Image Quality, Graphic Design, Data Sharing, Design, Graphic and Visual Design Software, Editing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Climate Change Adaptation, Corporate Sustainability, Environmental Resource Management, Environment, Social Impact, Adaptability, Action Oriented, Community Development, Water Resource Management, Risk Analysis, Environmental Science, Sustainability Reporting, Vulnerability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Social Media Management, Scheduling, Social Media, Social Media Marketing, Social Media Content, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Arizona State University
Skills you'll gain: digital literacy, Media and Communications, Digital Communications, Interpersonal Communications, Empathy & Emotional Intelligence, Conflict Management, De-escalation Techniques
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Virtual Environment, Canva (Software), Color Theory, Design, Creative Design, Design Elements And Principles, Graphic and Visual Design Software, Graphic and Visual Design, Graphic Design, Marketing
Intermediate · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: Project Documentation, Organizational Change, Project Coordination, Management Reporting, Communication, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Presentations, Storytelling, Data Storytelling, Persuasive Communication, Public Speaking, Verbal Communication Skills, Drive Engagement, Motivational Skills, Communication, Target Audience, Leadership
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development, Business
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Unsupervised Learning, Data Mining, Social Network Analysis, ChatGPT, Embeddings, Machine Learning Methods, Data Science, Supervised Learning, Generative AI, Machine Learning, Anomaly Detection, Data Preprocessing, Data Analysis, Recurrent Neural Networks (RNNs), Data Manipulation, Python Programming, Exploratory Data Analysis, Machine Learning Algorithms, Classification Algorithms, Probability Distribution
Advanced · Specialization · 3 - 6 Months

Skills you'll gain: Content Performance Analysis, Facebook, Marketing Analytics, Social Media Content, Social Media Marketing, Social Media Management, Content Strategy, Online Advertising, Instagram, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Social Media Strategy, Scalability, Revenue Management, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Stress Management, Resilience, Crisis Intervention, Community Health, Personal Development, Mental Health, Case Studies, Health Promotion, Recognizing Others, Positive Behavior Support, Empathy, Self-Awareness, Needs Assessment, Communication
Beginner · Course · 1 - 4 Weeks