Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Michigan
Skills you'll gain: Social Network Analysis, Network Analysis, Graph Theory, Predictive Analytics, Predictive Modeling, Pandas (Python Package), Matplotlib, Probability Distribution, Algorithms
Intermediate · Course · 1 - 4 Weeks

Zoho Corporation
Skills you'll gain: Sales Process, Sales Development, Sales, Sales Management, Sales Strategy, General Sales Practices, Customer Relationship Management (CRM) Software, Sales Presentation, Sales Pipelines, Customer Relationship Management, Interviewing Skills, Prospecting and Qualification, Portfolio Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Interactive Data Visualization, Heat Maps, Data Visualization, Data Visualization Software, Matplotlib, Plotly, Data Storytelling, Data Access, Correlation Analysis, Scatter Plots, Exploratory Data Analysis, Data Preprocessing, Data Science, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Production, Content Strategy, Content Creation, Storytelling, Video Editing, Videography, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Data Import/Export, Data Analysis, Analytics, Google Cloud Platform, Query Languages, Cloud Computing
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Analytics, Advanced Analytics, Google Cloud Platform, Model Evaluation, Big Data, Predictive Analytics, Applied Machine Learning, Data Analysis, Predictive Modeling, Data-Driven Decision-Making
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: AWS Identity and Access Management (IAM), Cloud Deployment, Amazon Web Services, Cloud Management, Cloud Computing, User Accounts, Cloud Infrastructure, Account Management, Public Cloud, Servers, Linux Servers, Cloud Security, Docker (Software), Billing, Market Analysis, Scalability
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Online Advertising, Content Creation, Facebook, Data Import/Export, Social Media, Social Media Marketing, Business Marketing, Business Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Storytelling, Adobe Firefly, Marketing Design, Color Theory, Image Quality, Creative Thinking, Creative Problem-Solving
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe InDesign, Layout Design, Color Theory, Multimedia, Typography, Graphic Design, Design, Graphic and Visual Design Software, Design Elements And Principles, Style Guides, Document Management, Digital Publishing
Beginner · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Governance, Quality Assurance, Data Collection, Data Strategy, Data Preprocessing, Data Analysis, Verification And Validation, Design Strategies, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks

University of Pittsburgh
Skills you'll gain: Data Storytelling, Data Presentation, Plot (Graphics), Data Visualization, Matplotlib, Interactive Data Visualization, Data Visualization Software, Seaborn, Data Analysis, Graphic and Visual Design, Python Programming, Jupyter, Pandas (Python Package), Data Manipulation, NumPy
Build toward a degree
Intermediate · Course · 1 - 3 Months