• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Operational Modeling

    Skills you'll gain: Financial Modeling, Business Modeling, Operational Analysis, Financial Data, Financial Forecasting, Financial Statement Analysis, Business Metrics, Financial Analysis, Performance Measurement, Operating Cost, Working Capital, Financial Acumen, Business Acumen, Revenue Forecasting, Forecasting

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Quantitative Methods for Financial Analysis

    Skills you'll gain: Technical Analysis, Sampling (Statistics), Quantitative Research, Financial Analysis, Statistical Hypothesis Testing, Portfolio Risk, Probability, Return On Investment, Portfolio Management, Financial Data, Market Data, Statistical Analysis, Financial Market, Statistical Methods, Probability Distribution, Probability & Statistics, Market Trend, Finance, Performance Metric, Investment Management

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Scrum Master Certification: Scaling Agile and the Team-of-Teams

    Skills you'll gain: Scaled Agile Framework, Agile Software Development, Agile Methodology, Behavior-Driven Development, Agile Product Development, Test Driven Development (TDD), Scalability, Agile Project Management, Sprint Planning, Solution Delivery, Virtualization and Virtual Machines, Software Testing, Virtualization, Solution Architecture, Unit Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    491 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Secure Coding and SSDLC for Developers

    Skills you'll gain: Threat Modeling, Secure Coding, Application Security, Security Testing, DevSecOps, MITRE ATT&CK Framework, Security Requirements Analysis, Authentications, Threat Detection, Software Development Life Cycle, Security Controls, Systems Development Life Cycle, Vulnerability Assessments, DevOps, Cyber Security Assessment, CI/CD, Linux, Cyber Security Strategy, Cyber Risk, Cyber Governance

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    Edureka

    AI Governance for Everyone

    Skills you'll gain: Responsible AI, Governance, AI Security, Data Governance, Data Ethics, Generative AI, Decision Intelligence, Compliance Auditing, Auditing, Regulatory Compliance, AI Integrations, Risk Management, Accountability Frameworks, Accountability, Risk Analysis, Model Evaluation, Model Deployment, Decision Making, Python Programming, Pandas (Python Package)

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Developing Innovative Ideas for Product Leaders

    Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Product Development, Entrepreneurship, Product Management, Customer Analysis, Competitive Analysis, Market Analysis, Consumer Behaviour, Target Audience, Market Intelligence, Business Strategy, Value Propositions

    4.4
    Rating, 4.4 out of 5 stars
    ·
    234 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Authentic Leadership

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Learning, Knowledge, and Human Development

    Skills you'll gain: Childhood Education and Development, Education Software and Technology, Education and Training, Human Learning, Child Development, School Psychology, Pedagogy, Human Development, Digital pedagogy, Psychological Evaluations, Learning Theory, Psychology, Applied Behavior Analysis, Social Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    293 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    OWASP Web Application Security

    Skills you'll gain: Open Web Application Security Project (OWASP), Secure Coding, Security Testing, Application Security, Vulnerability Scanning, Risk Mitigation, Cyber Security Assessment, Vulnerability Management, Cyber Attacks, Security Engineering, Risk Analysis, Web Applications, Security Awareness, Computer Security, Security Management, Cyber Security Strategy, Authentications, Software Development, Linux, Linux Commands

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pragmatic AI Labs

    AI Security and Governance on AWS

    Skills you'll gain: AI Security, Amazon Bedrock, Responsible AI, AWS Identity and Access Management (IAM), Security Testing, IT Security Architecture, Identity and Access Management, Cloud Security, Amazon Web Services, Authentications, Enterprise Architecture, Security Controls, Secure Coding, Continuous Monitoring, Network Security, Data Security, Generative AI, Personally Identifiable Information, Anomaly Detection

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Institute for the Future

    Futures Thinking

    Skills you'll gain: Forecasting, Visionary, Proactivity, Innovation, Strategic Thinking, Strategic Planning, Cognitive flexibility, Creative Thinking, Action Oriented, Simulations, Optimism, Planning, Community Organizing, Creativity, Social Impact, Systems Thinking, Virtual Reality, Responsible AI, Trend Analysis, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    W

    West Virginia University

    Today’s Music Industry

    Skills you'll gain: Music, Music History, Intellectual Property, Music Performance, Performing Arts, Consumer Behaviour, Event Management, Events and Conferences, Regulation and Legal Compliance, Production Process, Regulatory Compliance, Digital Transformation, Promotional Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    126 reviews

    Mixed · Course · 1 - 3 Months

1…323334…129

In summary, here are 10 of our most popular consumer behavior courses

  • Operational Modeling: Corporate Finance Institute
  • Quantitative Methods for Financial Analysis: EDUCBA
  • Scrum Master Certification: Scaling Agile and the Team-of-Teams: LearnQuest
  • Secure Coding and SSDLC for Developers: Edureka
  • AI Governance for Everyone: Edureka
  • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
  • Authentic Leadership: Madecraft
  • Learning, Knowledge, and Human Development : University of Illinois Urbana-Champaign
  • OWASP Web Application Security: Edureka
  • AI Security and Governance on AWS: Pragmatic AI Labs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok