Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: SAS (Software), Data Visualization, Data Manipulation, Data Analysis, Data Import/Export, Data Visualization Software, SQL, Statistical Analysis, Data Cleansing, Data Transformation, Exploratory Data Analysis
Intermediate · Course · 1 - 3 Months
Universidad de Palermo
Skills you'll gain: Key Performance Indicators (KPIs), Human Resource Strategy, Strategic Marketing, Strategic Leadership, Human Resources Management and Planning, Talent Management, Strategic Decision-Making, Organizational Strategy, Marketing, Business Process Management, Leadership and Management, Performance Measurement, Marketing Management, Technology Strategies, IT Management, Brand Management, Technical Management, Employee Performance Management, Marketing Planning, Brand Strategy
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Big Data, Analytics, Data Analysis, Applied Machine Learning, MLOps (Machine Learning Operations), Google Cloud Platform, Machine Learning, Predictive Modeling, SQL
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Live Streaming, Drive Engagement, Scheduling, Social Media, Social Media Strategy, Social Media Content, Customer Engagement, Video Production, Content Strategy, Content Development and Management, Technical Support
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Salesforce, Data Mapping, Advanced Analytics, Data Integration
Intermediate · Course · 3 - 6 Months

Google Cloud
Skills you'll gain: Looker (Software), Data Sharing, Data Visualization, Dashboard, Data Visualization Software, Google Cloud Platform, Data Analysis, Cloud Computing
Beginner · Project · Less Than 2 Hours

IIT Roorkee
Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Brand Management, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Business Valuation, Innovation, Succession Planning, Management Accounting, Statistical Process Controls, Product Management, Business Process Management, Supply Chain Management, Marketing Management, Revenue Management, Sampling (Statistics)
Earn a degree
Degree · 1 - 4 Years

Coursera
Skills you'll gain: Facebook, System Configuration
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Big Data, Data Analysis, Applied Machine Learning, Google Cloud Platform, Machine Learning, SQL
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Applied Machine Learning, Data Analysis, Artificial Intelligence, Model Evaluation, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Generative AI, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Google Cloud Platform, Real Time Data, Extract, Transform, Load, Big Data, Software Architecture, Data Processing, Cloud Services, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 4 Weeks