Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Automation Anywhere
Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Process Design, Return On Investment, Role-Based Access Control (RBAC), Dashboard, Unstructured Data, User Accounts, Project Design, Feasibility Studies, Analytics, Artificial Intelligence, Development Testing, Operational Analysis, Extensible Markup Language (XML), Workflow Management, Business Analytics, Process Analysis, Administration
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Analysis, AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Prompt Engineering, Content Creation, Data-Driven Decision-Making, Analysis, Scalability
Intermediate · Course · 1 - 4 Weeks

Association of International Certified Professional Accountants
Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Analytics, Financial Data, Business Analytics, Data Strategy, Data Analysis, Business Intelligence, Project Implementation, Project Scoping, Data Management, Unstructured Data
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Customer experience strategy (CX), Customer Analysis, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Digital Marketing, Sales Process, Content Strategy, Customer Engagement, Brand Awareness
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Model Evaluation, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Analytics, Decision Tree Learning, Machine Learning, Logistic Regression, Data Analysis, Classification Algorithms, Data Preprocessing, Python Programming
Intermediate · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Time Series Analysis and Forecasting, Correlation Analysis, Probability & Statistics, Text Mining, Statistical Analysis, Probability Distribution, Data Analysis, Network Analysis, Exploratory Data Analysis, Feature Engineering, Data Structures, Unstructured Data, Data Cleansing, Data Preprocessing, Natural Language Processing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Online Advertising, Email Automation, Marketing, E-Commerce
Beginner · Professional Certificate · 3 - 6 Months

The State University of New York
Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Calendar Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Analytics, Data Management, Data-Driven Decision-Making, Scheduling, Community Outreach, Workforce Management, Event Marketing, Data Analysis, Law, Regulation, and Compliance, Regulation and Legal Compliance
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Creation, Instagram, Branding, Digital Advertising, Advertising Campaigns, Facebook, Google Gemini, AI Product Strategy, Marketing Automation, ChatGPT
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Cloud Services, Data Warehousing, Data Architecture, Databases, Data Lakes, Business Intelligence, Analytics, Big Data, Data Visualization Software, Data Integration, Data Processing, Data Pipelines, Data Visualization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
Intermediate · Course · 1 - 4 Weeks