• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    C

    CertNexus

    DEBIZ (Exam DEB-110): Data Ethics for Business Professionals

    Skills you'll gain: Data Ethics, Business Ethics, Responsible AI, Ethical Standards And Conduct, Sustainable Development, Law, Regulation, and Compliance, Data Security, Medical Privacy, Information Privacy, Artificial Intelligence and Machine Learning (AI/ML), Decision Making, Business Leadership, Artificial Intelligence, Accountability, Business Strategy, Safety and Security, Emerging Technologies, Human Centered Design

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Octave Machine Learning: Apply, Analyze & Build

    Skills you'll gain: Scalability, Time Series Analysis and Forecasting, File I/O, Predictive Modeling, Programming Principles, Data Import/Export, Matlab, Exploratory Data Analysis, Scripting, Data Preprocessing, Statistical Analysis, Data Analysis, Data Processing, Data Manipulation, Applied Machine Learning

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Mastering SAS Macros: Build, Automate & Optimize Programs

    Skills you'll gain: Automation, SAS (Software), Debugging, SQL, Stored Procedure, Data Manipulation, Data Processing, Statistical Programming, Data Management

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Websitemodernisierung mit generativer KI in Google Cloud

    Skills you'll gain: Generative AI, AI Enablement, Web Content, AI Personalization, Web Analytics and SEO, Prompt Engineering, Google Cloud Platform

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master AWS Rekognition: Analyze, Detect, and Automate

    Skills you'll gain: Serverless Computing, Computer Vision, Image Analysis, Amazon Web Services, AI Enablement, Amazon S3, AWS Identity and Access Management (IAM), Text Mining, Data Processing, Unstructured Data

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 日本語版

    Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Query Languages, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Change Management for Google Workspace - Français

    Skills you'll gain: Change Management, Organizational Change, Employee Training, Google Workspace, Training and Development, Process Management, Customer Success Management, Organizational Effectiveness, Organizational Strategy, Internal Communications, Needs Assessment, Communication Strategies, Stakeholder Engagement

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Parse & Normalize Data for ML Pipelines

    Skills you'll gain: Data Preprocessing, Data Pipelines, Java, Data Processing, Feature Engineering, Data Cleansing, Data Quality, Data Transformation, Data Validation, Data Access, Continuous Monitoring, Unit Testing, Object Oriented Programming (OOP)

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Cómo utilizar BigQuery ML para ejecutar inferencias

    Skills you'll gain: Big Data, Analytics, Data Analysis, Applied Machine Learning, MLOps (Machine Learning Operations), Google Cloud Platform, Machine Learning, Predictive Modeling, SQL

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 한국어

    Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Workflow Management, Big Data, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Modeling, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI: Interpretability & Transparency - Deutsch

    Skills you'll gain: Responsible AI, Model Evaluation, Data Analysis, AI Enablement, Data Visualization, Artificial Intelligence, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 简体中文

    Skills you'll gain: Google Gemini, Google Cloud Platform, Big Data, Generative AI, Customer Relationship Management, Predictive Modeling, Advanced Analytics, Artificial Intelligence and Machine Learning (AI/ML), SQL, Prompt Engineering, Data Analysis, Python Programming

    Intermediate · Course · 1 - 4 Weeks

1…464465466…469

In summary, here are 10 of our most popular marketing analytics courses

  • DEBIZ (Exam DEB-110): Data Ethics for Business Professionals: CertNexus
  • Octave Machine Learning: Apply, Analyze & Build: EDUCBA
  • Mastering SAS Macros: Build, Automate & Optimize Programs: EDUCBA
  • Websitemodernisierung mit generativer KI in Google Cloud: Google Cloud
  • Master AWS Rekognition: Analyze, Detect, and Automate: EDUCBA
  • Work with Gemini Models in BigQuery - 日本語版: Google Cloud
  • Change Management for Google Workspace - Français: Google Cloud
  • Parse & Normalize Data for ML Pipelines: Coursera
  • Cómo utilizar BigQuery ML para ejecutar inferencias: Google Cloud
  • Work with Gemini Models in BigQuery - 한국어: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok