• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Ideation, Market Analysis, Feasibility Studies, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Value Engineering, Process Optimization, Quality Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Financing for Startup Businesses

    Skills you'll gain: FinTech, Entrepreneurial Finance, Fundraising and Crowdsourcing, Equities, Financial Modeling, Finance, Private Equity, Loans, Consumer Lending, Credit Risk, Microsoft Excel, Digital Analysis, Liquidation, Fundraising, Lending and Underwriting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    227 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Issues in Supply Chain Management

    Skills you'll gain: Food and Beverage, Supply Chain, Sustainability Standards, Supply Chain Management, Supply Chain Systems, Sustainable Development, Environmental Issue, International Relations, Economics, Sustainable Systems, Export Control, Sustainable Business, Market Dynamics, Environmental Regulations, Supply And Demand, Economic Development, Technology Solutions, Regulatory Requirements, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Applied Statistics for Data Analytics

    Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Data Literacy, Data Visualization, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Analytics, Statistical Methods, Histogram, Plot (Graphics), Probability, Simulations, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Sampling (Statistics)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Statistical Hypothesis Testing, Advanced Analytics, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Zurich

    Das liebe Geld - Finance im Alltag

    Skills you'll gain: Financial Planning, Finance, General Finance, Financial Market, Budgeting, Investments, FinTech, Financial Acumen, Financial Management, Business Ethics, Blockchain, Derivatives, Behavioral Economics, Decision Making, Risk Management, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    145 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Cape Town

    Teaching Children with Visual Impairment: Creating Empowering Classrooms

    Skills you'll gain: Visual Impairment Education, Differentiated Instruction, Teaching, Special Education, Curriculum Planning, Curriculum Development, Adaptive Equipment, Educational Materials, Disabilities, Instructional Strategies, Education Software and Technology, Student Support and Services, Working With Children, Empathy & Emotional Intelligence, Team Collaboration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    197 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Game Developers and Esports Organizations

    Skills you'll gain: Video Game Development, Branding, Organizational Structure, Organizational Strategy, Game Design, Competitive Analysis, Strategic Partnership, Organizational Leadership, Brand Management, Performance Analysis, Team Management, Product Support, Brand Strategy, Entrepreneurial Finance, Fundraising and Crowdsourcing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    214 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Parallel Programming with CUDA

    Skills you'll gain: Memory Management, Performance Tuning, System Programming, Hardware Architecture, Program Development, Computer Architecture, Performance Testing, Computer Hardware, Algorithms

    2.8
    Rating, 2.8 out of 5 stars
    ·
    66 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    New York University

    Richard Schechner's Introduction to Performance Studies

    Skills you'll gain: Performing Arts, Art History, Peer Review, World History, Intercultural Competence, Liberal Arts, Culture, Music, Ancient History, Cultural Diversity, Sociology, Anthropology, Media and Communications, Digital Communications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    83 reviews

    Beginner · Course · 3 - 6 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Social Psychology

    Skills you'll gain: Social Sciences, Psychology, Social Skills, Social Justice, Environmental Issue, Interpersonal Communications, Emotional Intelligence, Sustainable Development, Legal Proceedings, Critical Thinking

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Status: AI skills
    AI skills
    D

    DeepLearning.AI

    Design, Develop, and Deploy Multi-Agent Systems with CrewAI

    Skills you'll gain: CrewAI, AI Workflows, AI Orchestration, Agentic Workflows, Generative AI Agents, Agentic systems, LLM Application, Automation, Artificial Intelligence and Machine Learning (AI/ML), Model Context Protocol, Context Engineering, Artificial Intelligence, System Monitoring, Workflow Management, Context Management, Tool Calling, Continuous Monitoring, Scalability, Memory Management, Large Language Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

1…565758…129

In summary, here are 10 of our most popular consumer behavior courses

  • Cosmetic Product Development: Olay
  • Financing for Startup Businesses: Duke University
  • Issues in Supply Chain Management: University of Illinois Urbana-Champaign
  • Applied Statistics for Data Analytics: DeepLearning.AI
  • Data Science for Marketing: University of Colorado System
  • Das liebe Geld - Finance im Alltag: University of Zurich
  • Teaching Children with Visual Impairment: Creating Empowering Classrooms: University of Cape Town
  • Game Developers and Esports Organizations: University of California, Irvine
  • Introduction to Parallel Programming with CUDA: Johns Hopkins University
  • Richard Schechner's Introduction to Performance Studies : New York University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok