• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Behavioral Economics, Resource Allocation, Socioeconomics, Consumer Behaviour, Cost Benefit Analysis, Decision Making, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Análisis de Sistemas de Transporte

    Skills you'll gain: Transportation Operations, Transportation Management, Network Analysis, Operations Research, Systems Analysis, Operational Analysis, Analysis, Demand Planning, Mathematical Modeling, Econometrics, Markov Model, Behavioral Economics, Economic Development, Economics, Policy, and Social Studies, Cost Benefit Analysis, Market Dynamics, Customer Demand Planning, Probability, Social Impact, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    781 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze & Create AI-Driven Content Citations

    Skills you'll gain: Content Performance Analysis, Keyword Research, Content Creation, Search Engine Optimization, Content Management, Content Strategy, Scheduling, Generative AI, Report Writing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    N

    Niel Asher Education

    Principles of Resistance Training and Practical Application

    Skills you'll gain: Exercise Therapy, Athletic Training, Manual Therapy, Physical Therapy, Health And Wellness Coaching, Physiology, Human Musculoskeletal System, Occupational Therapy, Pain Management, Coordination, Neurology, Science and Research, Planning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    People & Soft Skills: Essential for Professional Success

    Skills you'll gain: Active Listening, Problem Solving, Presentations, Collaboration, Critical Thinking and Problem Solving, Root Cause Analysis, Interpersonal Communications, Conflict Management, Constructive Feedback, Communication, Social Skills, Virtual Teams, Collaborative Software, Teamwork, Public Speaking, Persuasive Communication, Professional Development, Professionalism, Workflow Management, Accountability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.5K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Build Creative Concepts for Real Projects

    Skills you'll gain: Ideation, Adobe Firefly, Target Audience, Creative Problem-Solving, Conceptual Design, Creative Thinking, Brainstorming, Creativity, Communication, Design Thinking, Adobe Express, Visual Design, Storyboarding, Entrepreneurship, Value Propositions, Generative AI, Prototyping, Problem Solving, Adobe Creative Cloud, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Blockchain Revolution

    Skills you'll gain: Blockchain, Digital Assets, Ledgers (Accounting), Peer Review, FinTech, Intellectual Property, Business Transformation, Financial Inclusion, Business Leadership, Governance, Market Opportunities, Strategic Leadership, Asset Management, Technology Strategies, Digital Transformation, Corporate Sustainability, Business Analysis, Business, Competitive Analysis, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost SEO: On-Page Elements

    Skills you'll gain: Web Analytics and SEO, Keyword Research, Web Content, Content Creation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Sales with AI E-commerce Analytics

    Skills you'll gain: Sales Strategy, Web Analytics, Search Engine Optimization, Copywriting, Keyword Research, Revenue Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, TikTok, Advertising, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    687 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research and analysis for tech industries
market research methods and data analysis certificate
market research essentials for marketing management
market research & business intelligence mastery
market research: analyze, apply & evaluate
market research: analyze, forecast & apply
1…565758…346

In summary, here are 10 of our most popular market research courses

  • Sports Marketing: Northwestern University
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Análisis de Sistemas de Transporte: Pontificia Universidad Católica de Chile
  • Analyze & Create AI-Driven Content Citations: Coursera
  • Principles of Resistance Training and Practical Application: Niel Asher Education
  • People & Soft Skills: Essential for Professional Success: IBM
  • Build Creative Concepts for Real Projects: Adobe
  • Blockchain Revolution: INSEAD
  • Boost SEO: On-Page Elements: Coursera
  • Optimize Sales with AI E-commerce Analytics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok