• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Soul Beliefs: Causes and Consequences - Unit 2: Belief Systems

    Skills you'll gain: Cultural Diversity, Anthropology, Biology, Sociology, Psychology, Ancient History, Political Sciences, Neurology, Scientific Methods, Research, Science and Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    173 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Manchester

    Water Supply and Sanitation Policy in Developing Countries Part 2: Developing Effective Interventions

    Skills you'll gain: Sanitation, Water Resource Management, Environmental Policy, Policy Analysis, Economics, Policy, and Social Studies, Public Health, Community Development, Health Equity, Behavioral Economics, Case Studies, Revenue Management, Regulatory Affairs, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    81 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    VLSI Chip Design and Simulation with Electric VLSI EDA Tool

    Skills you'll gain: Electronic Systems, Hardware Design, Electronics Engineering, Electrical Engineering, Computer Architecture, Schematic Diagrams, Semiconductors, Electronic Components, Diagram Design, Low Voltage, Simulation and Simulation Software, Computational Logic, Verification And Validation, Software Installation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Vibe Coding with GitHub Copilot

    Skills you'll gain: Vibe coding, Microsoft Copilot, GitHub, Code Review, AI Personalization, Prompt Engineering, LLM Application, Integrated Development Environments, Computer Programming Tools, Application Development, Software Development, Web Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Gestão Estratégica de Recursos Humanos

    Skills you'll gain: Human Resources Management and Planning, Human Resource Strategy, Human Resources, Human Capital, People Management, Behavior Management, Workforce Management, Organizational Strategy, Organizational Effectiveness, Employee Engagement

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Consumer Behaviour, Market Analysis, Target Market, Market Opportunities, User Research, Product Strategy, Customer Insights, Data Analysis, Data Collection, Data-Driven Decision-Making, Business Strategy, Innovation, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    P

    Parsons School of Design, The New School

    Economics: Society, Markets, and [In]equality

    Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, International Relations, World History, Global Marketing, Behavioral Economics, Innovation, Leadership, Critical Thinking, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    PyTorch: Advanced Architectures and Deployment

    Skills you'll gain: Model Deployment, PyTorch (Machine Learning Library), Generative AI, Deep Learning, Transfer Learning, MLOps (Machine Learning Operations), Convolutional Neural Networks, Software Visualization, Model Evaluation, Computer Vision

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    مبادئ الإعلام والتسويق الرقمي

    Skills you'll gain: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Customer Engagement, Media Strategy, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Mobile Banking

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Foundations of Sports Marketing

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Personality Development & Self Growth

    Skills you'll gain: Tenacity, Persistence, Personal Attributes, Persona Development, Personal Development, Human Development, Self-Awareness, Case Studies, Resilience, Empathy & Emotional Intelligence, Overcoming Obstacles, Growth Mindedness, Lifelong Learning, Psychological Evaluations, Applied Behavior Analysis, Cognitive flexibility, Psychology, Social Sciences, Emotional Intelligence, Cultural Diversity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Subsistence Marketplaces

    Skills you'll gain: Business Planning, Solution Design, Consumer Behaviour, Sustainable Development, Entrepreneurship, Sustainable Business, Market Opportunities, Needs Assessment, Market Analysis, Ideation, Product Development, Environmental Issue, Business, Qualitative Research, Sustainability Reporting, Behavioral Economics, Social Sciences, Business Development, Cultural Sensitivity, Empathy & Emotional Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

1…575859…113

In summary, here are 10 of our most popular consumer behavior courses

  • Soul Beliefs: Causes and Consequences - Unit 2: Belief Systems: Rutgers the State University of New Jersey
  • Water Supply and Sanitation Policy in Developing Countries Part 2: Developing Effective Interventions: University of Manchester
  • VLSI Chip Design and Simulation with Electric VLSI EDA Tool: L&T EduTech
  • Vibe Coding with GitHub Copilot: Scrimba
  • Gestão Estratégica de Recursos Humanos: Fundação Instituto de Administração
  • Market Research and Competitive Analysis: Xbox
  • Economics: Society, Markets, and [In]equality: Parsons School of Design, The New School
  • PyTorch: Advanced Architectures and Deployment: DeepLearning.AI
  • مبادئ الإعلام والتسويق الرقمي : University of Illinois Urbana-Champaign
  • Foundations of Sports Marketing: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok