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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: New
    New
    C

    Coursera

    Analyze Markets: Go/No-Go Decisions

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Survey Samples: Size and Methods

    Skills you'll gain: Sample Size Determination, Sampling (Statistics), Survey Creation, Quantitative Research, Research Design, Business Research, Data Collection, Statistical Methods, Statistics, Decision Making, Probability & Statistics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    389 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    C

    Coursera

    Organize Research Data: File Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    C

    Coursera

    Competitive Intel, Trends and Data Sourcing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research: Analyze, Apply & Evaluate

    Skills you'll gain: Market Research, Market Analysis, Business Research, Research Reports, Market Intelligence, Competitive Analysis, Quantitative Research, Analytical Skills, Case Studies, Report Writing, Analysis, Strategic Decision-Making, Business Strategy, Business Acumen

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Conduct UX Research and Test Early Concepts

    Skills you'll gain: UI/UX Research, Usability Testing, Presentations, User Experience Design, User Research, Mobile Development, Data Ethics, Research Design, Prototyping, Wireframing, Interviewing Skills, Information Privacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Data Analytics for Marketing

    Skills you'll gain: Marketing Analytics, A/B Testing, Customer Analysis, Anomaly Detection, Dashboard, Time Series Analysis and Forecasting, Regression Analysis, Customer Insights, Data Presentation, Statistical Methods, Marketing Effectiveness, Marketing Strategies, Forecasting, Analytics, Market Research, Statistical Analysis, Predictive Analytics, Digital Advertising, Exploratory Data Analysis, Data Transformation

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Analysis and KPIs

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Market Analysis, Competitive Analysis, Marketing, Key Performance Indicators (KPIs), Market Research, Target Audience, Target Market, Dashboard, Return On Investment, Value Propositions, Smart Goals, Business Strategy, Cross-Channel Marketing, Concision, Variance Analysis, Strategic Partnership, Data Collection, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Marketing Performance Using R and Excel

    Skills you'll gain: Marketing Analytics, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Market Analysis, Sales Management, Customer Insights, Loyalty Programs, Data-Driven Decision-Making, Customer Service, Predictive Analytics, Business Metrics, Case Studies, R Programming, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    C

    Creo Incubator

    Startups Market Study & Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Share, Market Analysis, Market Opportunities, Market Research, Target Market, Target Audience, Business Strategy, Competitive Intelligence, Business Research, User Research, Go To Market Strategy, Market Dynamics, Strategic Thinking, Commercialization, Strategic Planning, Product Marketing, Due Diligence, Product Management, Entrepreneurship

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Business Risk Management, Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    217 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Analyze Markets: Go/No-Go Decisions: Coursera
  • Survey Samples: Size and Methods: Coursera
  • Microsoft AI Product Manager: Microsoft
  • Organize Research Data: File Management: Coursera
  • Competitive Intel, Trends and Data Sourcing: Coursera
  • Market Research: Analyze, Apply & Evaluate: EDUCBA
  • Conduct UX Research and Test Early Concepts: Google
  • Data Analytics for Marketing: Packt
  • Marketing Analysis and KPIs: Coursera
  • Analyze Marketing Performance Using R and Excel: EDUCBA

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