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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
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    IBM

    Data Engineering Foundations

    Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Databases, Database Management, Data Warehousing, Data Governance, Relational Databases, Stored Procedure, Data Import/Export, Programming Principles, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
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    L

    LearnKartS

    Shopify Dropshipping Mastery: Start Your Online Store

    Skills you'll gain: Sales, Product Promotion, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Merchandising, Marketing Automation, Order Management, Order Fulfillment, Branding, International Relations, Business Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    AI-Powered Decision Intelligence

    Skills you'll gain: Responsible AI, Data Storytelling, AI Workflows, Data Presentation, AI Enablement, Predictive Modeling, Decision Support Systems, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Predictive Analytics, Scikit Learn (Machine Learning Library), Machine Learning, Data Security, Text Mining

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Excel to Power BI: Data Analysis & Business Intelligence

    Skills you'll gain: Power BI, Data Presentation, Data Modeling, Data Visualization, Microsoft Excel, Data Visualization Software, Dashboard, Interactive Data Visualization, Business Intelligence, Pivot Tables And Charts, Data Import/Export, Excel Formulas, Spreadsheet Software, Data Analysis Expressions (DAX), Data Transformation, Data Analysis, Data Storytelling, Analytics, Trend Analysis, Data Management

    4.5
    Rating, 4.5 out of 5 stars
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    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Process Data from Dirty to Clean

    Skills you'll gain: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Processing, Data Analysis, Data Transformation, Data Validation, Sample Size Determination, SQL, Spreadsheet Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Visualization and Dashboards with Excel and Cognos

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Dashboard, Data Visualization Software, IBM Cognos Analytics, Microsoft Excel, Looker (Software), Scatter Plots, Tree Maps, Pivot Tables And Charts, Histogram, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    4.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Video Content Creation in Canva

    Skills you'll gain: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Motion Graphics, Animations, Multimedia, Storytelling, Typography, Branding, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
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    Creo Incubator

    Entrepreneurship: Scaling & GTM Growth Strategy

    Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Market Opportunities, User Experience, Market Analysis, Sales Strategy, Brand Strategy, Marketing Strategies, Product Marketing, Entrepreneurship, Business Strategy, Product Management, Market Research, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Excel to MySQL: Analytic Techniques for Business

    Skills you'll gain: Predictive Modeling, Data Storytelling, Database Design, Dashboard, MySQL, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Analytics, Data Visualization, Business Process Improvement, Business Intelligence, Microsoft Excel, Business Analysis, Data Analysis, Big Data, Business Communication

    4.6
    Rating, 4.6 out of 5 stars
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    15K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Data Architecture, Robotics, Business Logic, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Mastering Data Analysis in Excel

    Skills you'll gain: Predictive Modeling, Microsoft Excel, Classification Algorithms, Business Analytics, Logistic Regression, Data Analysis, Model Evaluation, Business Risk Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Цифровий маркетинг і електронна комерція від Google

    Skills you'll gain: Email Marketing, Order Fulfillment, Media Planning, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, E-Commerce, Target Audience, Search Engine Optimization, Online Advertising, Customer Relationship Management, Customer Retention, Digital Marketing, Marketing Analytics, Campaign Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Engineering Foundations: IBM
  • Shopify Dropshipping Mastery: Start Your Online Store: LearnKartS
  • AI-Powered Decision Intelligence: Edureka
  • Excel to Power BI: Data Analysis & Business Intelligence: Knowledge Accelerators
  • Process Data from Dirty to Clean: Google
  • Data Visualization and Dashboards with Excel and Cognos: IBM
  • Video Content Creation in Canva: Coursera
  • Entrepreneurship: Scaling & GTM Growth Strategy : Creo Incubator
  • Excel to MySQL: Analytic Techniques for Business: Duke University
  • IBM AI Foundations for Business: IBM

Skills you can learn in Marketing

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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