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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Case Studies, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    821 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Mastering Data Analysis in Excel

    Skills you'll gain: Predictive Modeling, Microsoft Excel, Classification Algorithms, Business Analytics, Logistic Regression, Data Analysis, Model Evaluation, Business Risk Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    AI Image Generation Mastery

    Skills you'll gain: Generative AI, Brand Strategy, AI Product Strategy, Branding, Brand Awareness, Brand Marketing, Visual Design, Content Creation, Marketing Design, Social Media Content, Marketing Communications, Business Process Improvement, Customer Communications Management, Creative Problem-Solving, Design Elements And Principles, Social Media, Social Media Marketing, Customer Acquisition Management, Digital Marketing, Media and Communications

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Marketing Collateral, Marketing Design, Interactive Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Цифровий маркетинг і електронна комерція від Google

    Skills you'll gain: Email Marketing, Order Fulfillment, Media Planning, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, E-Commerce, Target Audience, Search Engine Optimization, Online Advertising, Customer Relationship Management, Customer Retention, Digital Marketing, Marketing Analytics, Campaign Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Engineering

    Skills you'll gain: NoSQL, Apache Spark, Data Warehousing, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, SQL, IBM Cognos Analytics, MySQL, Database Administration, Data Store, Generative AI, Professional Networking, Data Import/Export, Python Programming, Data Analysis, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Market Research

    Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Research Methodologies, Analytics, Data Analysis, Statistical Hypothesis Testing, Survey Creation, Statistical Analysis, Surveys, Correlation Analysis, Quantitative Research, Research, Science and Research, Market Analysis, Focus Group, Regression Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    794 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Business Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, Business Analysis, Data-Driven Decision-Making, Data Analysis, AI Enablement, Data Storytelling, Artificial Intelligence, Business Process Automation, Stakeholder Communications, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, Deep Learning, Business Strategy, Machine Learning, Context Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Engineering Foundations

    Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Databases, Database Management, Data Warehousing, Data Governance, Relational Databases, Stored Procedure, Data Import/Export, Programming Principles, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, AI Enablement, Generative AI, Creativity, Large Language Modeling, Risk Management Framework, Artificial Intelligence, Problem Solving, Data Analysis, Information Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.6K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Engineering

    Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, Transfer Learning, PyTorch (Machine Learning Library), Model Evaluation, Computer Vision, Retrieval-Augmented Generation, Unsupervised Learning, Generative Model Architectures, Generative AI, PySpark, Vision Transformer (ViT), Keras (Neural Network Library), LLM Application, Supervised Learning, Vector Databases, Machine Learning, Python Programming, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    22K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Leading the Modern Day Business: University of Virginia
  • The Business of Social: Northwestern University
  • Mastering Data Analysis in Excel: Duke University
  • AI Image Generation Mastery: SkillsBooster Academy
  • Canva Essentials: Coursera
  • Цифровий маркетинг і електронна комерція від Google: Google
  • IBM Data Engineering: IBM
  • Market Research: Queen Mary University of London
  • Generative AI for Business Analysts: IBM
  • Data Engineering Foundations: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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