Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Data Integration, Analysis, Case Studies, Business Analytics, Analytical Skills, Forecasting, Databases, Applied Machine Learning, Relational Databases, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Pipelines, Closing (Sales), Sales Process, Prospecting and Qualification, Negotiation, Sales Training, Sales Strategy, Customer Analysis, Sales Enablement, Marketing Analytics, Customer Relationship Management (CRM) Software, Account Management, Customer Success Management, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Middleware, ASP.NET, .NET Framework, Restful API, Application Programming Interface (API), C# (Programming Language), API Design, Databases, Performance Tuning, Data Persistence, Web Development, Microservices, Scalability, Development Environment, Web Applications, Unit Testing, Data Validation, Web Analytics, Application Security
Intermediate · Course · 3 - 6 Months
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations
Beginner · Specialization · 3 - 6 Months
University of Pennsylvania
Skills you'll gain: Risk Management, Business Modeling, Mathematical Modeling, Data-Driven Decision-Making, Portfolio Management, Forecasting, Regression Analysis, Financial Modeling, Statistical Modeling, Risk Analysis, Predictive Modeling, Presentations, Spreadsheet Software, Microsoft PowerPoint, Investment Management, Financial Statements, Data Modeling, Quantitative Research, Business Analytics, Microsoft Excel
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Model Evaluation, Business Analytics, Dashboard, Business Analysis, Data Ethics, Analysis, Analytical Skills, Performance Analysis, Predictive Analytics, Business Metrics, Business Communication, Performance Measurement, Regional Sales, Data-Driven Decision-Making, Technical Communication, Key Performance Indicators (KPIs), Continuous Quality Improvement (CQI), Process Improvement and Optimization, Performance Testing
Intermediate · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Energy and Utilities, Oil and Gas, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Business Analytics, Economics, Political Sciences, Environment and Resource Management, Natural Resource Management, Emerging Technologies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Account Strategy, Account Management, Marketing Analytics, Return On Investment, Sales Management, Sales Strategy, Risk Management, Loyalty Programs, Customer Advocacy, Sales, Digital Transformation, Business Risk Management, Business Metrics, Business Transformation, Innovation, Telecommuting, Virtual Teams, Customer Relationship Building
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Tableau Software, Presentations, Data Visualization Software, Dashboard, Data Analysis, Web Content Accessibility Guidelines, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Linux Commands, Database Design, IBM Cognos Analytics, MySQL, Database Administration, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store, IBM DB2, Data Visualization, Relational Databases, Dashboard
Beginner · Professional Certificate · 3 - 6 Months

Digital Marketing Institute
Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Financial Forecasting, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months