• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Organizational Skills, Concision, Writing and Editing, Proofreading, Grammar, Communication, Editing, Organizational Strategy, Persuasive Communication, Verbal Communication Skills, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Data Structures

    Skills you'll gain: Data Structures, Algorithms, Data Storage, Programming Principles, Computer Programming, C++ (Programming Language), Java Programming, Java, File Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    5.6K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    U

    University of California, Davis

    Secrets to Content that Engages and Converts

    Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    AI for Strategic Decision Intelligence

    Skills you'll gain: Data Storytelling, Predictive Analytics, Data Presentation, Responsible AI, Predictive Modeling, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Data Visualization, Decision Making, Artificial Intelligence and Machine Learning (AI/ML), Scikit Learn (Machine Learning Library), Business Marketing, Natural Language Processing, Text Mining, Python Programming, Reinforcement Learning, Data Security, Network Analysis, Security Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Colorado System

    Fundamentals of Global Energy Business

    Skills you'll gain: Energy and Utilities, Oil and Gas, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Business Analytics, Economics, Political Sciences, Environment and Resource Management, Natural Resource Management, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    506 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Building Secure Automotive IoT Applications

    Skills you'll gain: Embedded Software, Application Security, Embedded Systems, Software Design, DevSecOps, Internet Of Things, Application Deployment, Systems Design, User Interface and User Experience (UI/UX) Design, System Design and Implementation, Cybersecurity, IT Security Architecture, Development Environment, Cyber Security Strategy, Design Strategies, Software Architecture, Functional Design, Functional Testing, Open Source Technology

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Austral

    Compra programática de medios: Publicidad online en tiempo real

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Media Strategy, Media Planning, Performance marketing, Digital Advertising, Campaign Management, Advertising, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    183 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Introduction to Merchandising

    Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management System, Retail Management, Consumer Behaviour, Visual Merchandising, Planogram, Retail Store Operations, Retail Sales, Marketing Psychology, Selling Techniques, Customer Insights, Analysis, Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    66 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HRCI

    Talent Acquisition

    Skills you'll gain: Talent Acquisition, Recruitment, Full Cycle Recruitment, Job Analysis, Recruitment Strategies, Employee Onboarding, Negotiation, Employee Retention, Talent Sourcing, Talent Management, Human Resources, Interviewing Skills, Forecasting, Labor Law

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Effective Sales – An Overview

    Skills you'll gain: Sales Management, Sales Strategy, Sales Process, Sales, Business Planning, Business Strategy, Cross-Functional Collaboration, Customer Relationship Building, Key Performance Indicators (KPIs), Goal Setting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    286 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube como un canal estrategico

    Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    82 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…919293…378

In summary, here are 10 of our most popular marketing strategy courses

  • Business Writing: University of Colorado Boulder
  • Data Structures: University of California San Diego
  • Secrets to Content that Engages and Converts: University of California, Davis
  • AI for Strategic Decision Intelligence: Edureka
  • Fundamentals of Global Energy Business: University of Colorado System
  • Building Secure Automotive IoT Applications: Packt
  • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
  • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral
  • Introduction to Merchandising: Coursera
  • Talent Acquisition: HRCI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok