• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Fine-tuning Text Models with PEFT

    Skills you'll gain: Generative AI, Model Evaluation, Large Language Modeling, Transfer Learning, Performance Tuning, Development Environment, Natural Language Processing, Jupyter

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Strategic Planning for Social Media

    Skills you'll gain: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Intellectual Property as Competitive Advantage for Companies

    Skills you'll gain: Intellectual Property, Business Strategy, Strategic Thinking, Competitive Analysis, Corporate Strategy, Law, Regulation, and Compliance, Asset Management, Legal Strategy, Portfolio Management, Case Studies, Asset Protection, Brand Management, Entrepreneurship, Risk Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Web Logs with Kibana & Elasticsearch

    Skills you'll gain: Kibana, Dashboard, Interactive Data Visualization, Web Analytics, Data Visualization Software, Exploratory Data Analysis, Data Analysis, Business Intelligence, Data Wrangling, Data Import/Export

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Mechanics & Origins of Bipedalism

    Skills you'll gain: Kinesiology, Human Musculoskeletal System, Scientific Methods, Exercise Science, Anatomy, Research, Mechanics, Physiology, Anthropology, Spatial Data Analysis, Biology, Scientific Visualization, Timelines, 3D Assets, Infographics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Voxy

    Intermediate English: Relaying Information

    Skills you'll gain: English Language, Verbal Communication Skills, Constructive Feedback, Interpersonal Communications, Cooking, Communication, Active Listening, Vocabulary, Language Learning, Grammar, Education Software and Technology, Business Technologies

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Éthique, culture et perspectives mondiales

    Skills you'll gain: Business Ethics, Cultural Diversity, Intercultural Competence, Global Marketing, Stakeholder Management, Stakeholder Analysis, Brand Awareness, Consumer Behaviour, Decision Making, Case Studies

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Tobacco & Nicotine: Public Health, Science, Policy, and Law

    Skills you'll gain: Health Policy, Substance Abuse, Lawsuits, Litigation and Civil Justice, Epidemiology, Health Disparities, Policy Analysis, Public Health, Policy Development, Law, Regulation, and Compliance, Trend Analysis, Advocacy

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Gestão estratégica de marcas

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Resumen de ventas y CRM

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales Pipelines, Sales, B2B Sales, Sales Support, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer

    Beginner · Course · 1 - 4 Weeks

  • P

    Pearson

    Wireshark 101: Packet Analysis Essentials

    Skills you'll gain: Network Troubleshooting, Network Protocols, Network Monitoring, Network Analysis, TCP/IP, Cyber Security Assessment, Network Security, User Interface (UI)

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Developing Effective Sports Marketing Strategies

    Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

1…959697…113

In summary, here are 10 of our most popular consumer behavior courses

  • Fine-tuning Text Models with PEFT: Coursera
  • Strategic Planning for Social Media: University of Colorado Boulder
  • Intellectual Property as Competitive Advantage for Companies: EDHEC Business School
  • Analyze Web Logs with Kibana & Elasticsearch: EDUCBA
  • Mechanics & Origins of Bipedalism: Dartmouth College
  • Intermediate English: Relaying Information: Voxy
  • Éthique, culture et perspectives mondiales: University of Illinois Urbana-Champaign
  • Tobacco & Nicotine: Public Health, Science, Policy, and Law: University of Michigan
  • Gestão estratégica de marcas: Tecnológico de Monterrey
  • Resumen de ventas y CRM: Salesforce

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok